Irene Sanchez

Commander
DISC Type : D

Revenue Enablement Consultant & Fractional Content Strategist at Independent Consultant

Greater Sacramento, United States

Overview

Irene has no verified overview

Personality Overview

Candid & Clear

Impact-Driven

Very Quick

They respond better to strong and respectful interactions.  More than the product, they care about the impact of the product. They are not always relationship oriented.

Topics They Care About

Irene has no verified topics they care about

Media Appearances

Irene has no verified media appearances

Work History

2-2026
Revenue Enablement Consultant & Fractional Content Strategist at Independent Consultant
9-2025
Freelance Strategist, Marketing at Invision
12-2021 - 3-2025
Vice President - Marketing (promoted from Sr. Director) at MediaLab
9-2021 - 12-2021
Sr. Director - Marketing at MediaLab
1-2021
Board Member & VP: Events & Programming at American Marketing Association (AMA) San Francisco Chapter

Education

B.S. from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Sacramento, United States Job Level : N/A Designation : Revenue Enablement Consultant & Fractional Content Strategist at Independent Consultant
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Insights For Selling To Irene

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Irene is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Irene

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Irene move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Irene take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Irene

Personality Compatibility


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