Irina Abramova

Captain
DISC Type : DS

Founder & Product Architect at Yumi Labs

Dubai, United Arab Emirates

Overview

Irina Abramova is the Founder of Yumi Labs, specializing in EdTech gamification and retention design for the K-12 market. She blends game design mechanics with child psychology to build engaging learning experiences. She holds a Masters degree from Ural Federal University and people who have worked with her praise her timely delivery.


She is an award-winning developer, having secured multiple top-three finishes in the SmartMarket Cup for HTML5 games.

Personality Overview

Planner & Achiever

Output-Driven

Decisive But Calm

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

EdTech Gamification
Her core focus is turning children's screen time into "growth time" by creating educational products that compete for attention with platforms like Roblox and TikTok.
User Retention Design
She specializes in fixing "leaky" retention buckets for EdTech platforms by redesigning core product experiences to be habit-forming and engaging for kids.
Child Psychology
She explicitly combines principles of child psychology with game design to design motivation, not just interfaces, creating products that parents can trust.

Media Appearances

Irina has no verified media appearances

Work History

8-2023
Founder & Product Architect at Yumi Labs
8-2021 - 8-2023
Producer at Stitchers space at Stitchers space
6-2021 - 4-2022
Game Designer (System Design & Retention) at Intelligent University (IU) – Online University of Lifelong Edutainment
5-2021 - 1-2022
Game Designer (Data Analytics & Optimization) at Justforward
10-2021 - 12-2021
Game Designer (Product Specification & UX) at Tabi Land

Education

Магистр from Уральский федеральный университет имени первого Президента России Б. Н. Ельцина
8-2009 - 7-2013
Бакалавр from Южно Уральский государственный технический колледж

More Information

Social Presence :

Prographics :

Exp : 2 Location : Dubai, United Arab Emirates Job Level : Leadership Designation : Founder & Product Architect at Yumi Labs
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Insights For Selling To Irina

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Irina is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Irina

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Irina move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Irina take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Irina

Personality Compatibility


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