Irina Abramova in

Irina Abramova

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Founder & Product Architect at Yumi Labs
📍 Dubai, United Arab Emirates

Irina Abramova is the Founder of Yumi Labs, specializing in EdTech gamification and retention design for the K-12 market. She blends game design mechanics with child psychology to build engaging learning experiences. She holds a Masters degree from Ural Federal University and people who have worked with her praise her timely delivery.

She is an award-winning developer, having secured multiple top-three finishes in the SmartMarket Cup for HTML5 games.

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Experience
2 Years
Current Role
Founder & Product Architect
Job Level
Leadership
Location
Dubai, United Arab Emirates
Personality Overview

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Priorities

Topics Irina cares about

EdTech Gamification
Her core focus is turning children's screen time into "growth time" by creating educational products that compete for attention with platforms like Roblox and TikTok.
User Retention Design
She specializes in fixing "leaky" retention buckets for EdTech platforms by redesigning core product experiences to be habit-forming and engaging for kids.
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Career

Work history

8-2023
Founder & Product Architect
Yumi Labs
8-2021 - 8-2023
Producer at Stitchers space
Stitchers space
6-2021 - 4-2022
Game Designer (System Design & Retention)
Intelligent University (IU) – Online University of Lifelong Edutainment
5-2021 - 1-2022
Game Designer (Data Analytics & Optimization)
Justforward
10-2021 - 12-2021
Game Designer (Product Specification & UX)
Tabi Land
In the press

Media appearances

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Education
Магистр
Уральский федеральный университет имени первого Президента России Б. Н. Ельцина
8-2009 - 7-2013
Бакалавр
Южно Уральский государственный технический колледж
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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