Irina Chopra

Critic
DISC Type : C

Head of Marketing Technology and CRM at Kindbody

New York, New York, United States

Overview

Irina has no verified overview

Personality Overview

ROI Driven

Critic

Objective Thinker

They prefer to analyze logically and value objective facts over emotions.  They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Irina has no verified topics they care about

Media Appearances

Irina has no verified media appearances

Work History

7-2023
Head of Marketing Technology and CRM at Kindbody
6-2019 - 8-2023
Director of CRM, Marketing Technology and Analytics at EHE Health
6-2016 - 6-2019
MarTech and CRM Lead at HUMANS.group
7-2015 - 6-2016
Sr. Manager, Marketing Technology at Mindbody
2-2014 - 7-2015
Performance Marketing Analyst at TVI Designs

Education

1-2021 - 5-2022
Post Graduate Certificate from Harvard University
2009 - 2012
Master's degree from EOI Business School

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of Marketing Technology and CRM at Kindbody
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Insights For Selling To Irina

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Irina is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Irina

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Irina move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Irina take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Irina

Personality Compatibility


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