Irina Lewis

Captain
DISC Type : DS

Senior Director of Product & Partner Marketing at Kepion

San Diego, California, United States

Overview

Irina has no verified overview

Personality Overview

Long-Term Thinker

Consummate Professional

Output-Driven

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Irina has no verified topics they care about

Media Appearances

Irina has no verified media appearances

Work History

7-2024
Senior Director of Product & Partner Marketing at Kepion
11-2020 - 8-2023
Head of Marketing at Power ON - insightsoftware
7-2018 - 2-2020
Director - Product & Industry Marketing at SAGE Intacct Software
1-2016 - 11-2017
Senior Director - Product, Partner & Customer Marketing at AtScale, Inc.
12-2014 - 12-2015
Director, Product Marketing - Finance Hub at Anaplan

Education

Bachelor of Science in Business Adminitration from University of Arizona
U of A Exchange Program from University of London

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Diego, California, United States Job Level : Senior Designation : Senior Director of Product & Partner Marketing at Kepion
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Insights For Selling To Irina

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Irina is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Irina

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Irina move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Irina take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Irina

Personality Compatibility


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