Irina Orlova

Enthusiast
DISC Type : i

Group CFO at AdTech and IT \ Mobile Computing Software Products

Spain

Overview

Irina Orlova is a CFO with over 15 years of cross-industry expertise in AdTech, SaaS, and digital marketing across Europe, the USA, and Asia. She specializes in M&A, IPO readiness, and scaling companies for growth. Colleagues describe her as diligent, professional, and results-oriented. She holds a CPA certification and a degree with distinction from St. Petersburg State University of Economics.



Irina was instrumental in managing the post-acquisition integration after a company she worked for was sold to Schouten Global.

Personality Overview

Consensus Focused

Non-Confrontational

Amiable & Agreeable

They prefer to build relationships rather than staying totally transactional.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

M&A and IPOs
Her headline and experience highlight a strong focus on M&A, due diligence, and preparing companies for IPO across multiple roles.
Scaling SaaS Companies
Her expertise involves building companies to scale by focusing on key metrics like MRR, ARR, churn, and overall shareholder value.
International Finance
She has extensive practical experience managing finance operations, tax planning, and transfer pricing in Europe, the USA, Russia, and Asia.

Media Appearances

Irina has no verified media appearances

Work History

2024
Group CFO at AdTech and IT \ Mobile Computing Software Products
1-2020 - 7-2023
Group CFO at eLama
1-2014 - 6-2019
Head of Finance at Grid Dynamics International, Inc
4-2013 - 12-2013
Financial Controller at Jensen Group
4-2010 - 2-2013
Operational and Finance Manager at Schouten Global Russia

Education

Education details unavailable from Saint-Petersburg Economic-Engineering Academy / The St. Petersburg State University of Economics (UNECON) Graduate with distinction from university

More Information

Social Presence :

Prographics :

Exp : 17 Location : Spain Job Level : Leadership Designation : Group CFO at AdTech and IT \ Mobile Computing Software Products
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Insights For Selling To Irina

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Irina is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Irina

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Irina move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Irina take some risk or not?

  • They can take some low-probability risks if needed.

You And Irina

Personality Compatibility


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