Iris Buttinoni in

Iris Buttinoni

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Global Head of Corporate Branding at Merck Group
📍 Greater Genoa Metropolitan Area, Italy

Iris Buttinoni is a global brand storyteller with over 20 years of experience shaping brands at Siemens, Carnival Corporation, and Merck Group, where she is the Global Head of Corporate Branding. An alumna of Sole 24 Ore Business School, colleagues describe her as innovative, enthusiastic, and creative.

With a career spanning Germany, the US, and Mexico, she is passionate about how great brands speak to the heart through visual storytelling and lasting connections. She believes that every market speaks its own language, emphasizing the importance of cultural nuance in global branding strategies.

Unique fact: She won a Best Communications Campaign Award for a campaign focused on fertility awareness called "La Cicogna Siete Voi."

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Experience
26 Years
Current Role
Global Head of Corporate Branding
Job Level
Mid-senior
Location
Greater Genoa Metropolitan Area, Italy
Personality Overview

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Priorities

Topics Iris cares about

Distinctive Branding
Emphasizes creating a brand experience that is seen, felt, and remembered, focusing on how distinctiveness and consistency reinforce recognition at every touchpoint.
Authentic Brand Voice
Advocates for brands to be real, without corporate polish. Believes the best brands don't need to shout, they just need to be themselves.
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Career

Work history

2-2026
Global Head of Corporate Branding
Merck Group
10-2024
Global Brand Management Director
Merck Group
12-2021 - 10-2024
Head of Communications Italy
Merck Group
7-2021 - 12-2021
Marketing and External Communication Director
Contship Italia
4-2013 - 7-2021
Head of Consumer Marketing
Costa Crociere S.p.A.
In the press

Media appearances

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Education
2-2024 - 3-2025
Executive Master
IPSEF
2016 - 2016
Executive Master in Digital Transformation and Business Strategy
Sole 24 Ore Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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