Iris Guerra Schlesinger

Enthusiast
DISC Type : i

Vice President, Performance Marketing and Analytics at CarGurus

Greater Boston, United States

Overview

Iris has no verified overview

Personality Overview

Optimistic

Consensus Focused

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Iris has no verified topics they care about

Media Appearances

Iris has no verified media appearances

Work History

1-2022
Vice President, Performance Marketing and Analytics at CarGurus
1-2020 - 12-2021
Sr. Director Traffic Acquisiton at CarGurus
1-2018 - 1-2020
Director of Acquisition Marketing at CarGurus
1-2017
Associate Director - Aquistion Marketing at Wayfair
6-2015 - 12-2016
Associate Director - Retention Marketing and Product Personalization at Wayfair

Education

2009 - 2011
MBA 2011 from Harvard Business School
2000 - 2004
BA from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Boston, United States Job Level : Senior Designation : Vice President, Performance Marketing and Analytics at CarGurus
URL has been copied!

Insights For Selling To Iris

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Iris is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Iris

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Iris move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Iris take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Iris

Personality Compatibility


Other CarGurus Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.