Isabel Gistau

Critic
DISC Type : C

Global Brand Director at ACCIONA

Madrid, Community of Madrid, Spain

Overview

Isabel has no verified overview

Personality Overview

Critic

Objective Thinker

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Isabel has no verified topics they care about

Media Appearances

Isabel has no verified media appearances

Work History

Global Brand Director at ACCIONA
Global Advertising Director at Telefónica
Advertising, Brand and Sponsorship Director South America at Telefónica Internacional
Director of Client Services at Grey Group
Account Director at Leo Burnett Iberia

Education

1987 - 1991
Licentiate degree from Universidad Pontificia Comillas
1987 - 1991
Licentiate degree from Ecole supérieure de Commerce de Reims

More Information

Social Presence :

Prographics :

Exp : N/A Location : Madrid, Community of Madrid, Spain Job Level : Mid-senior Designation : Global Brand Director at ACCIONA
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Insights For Selling To Isabel

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isabel is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Isabel

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Isabel move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Isabel take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Isabel

Personality Compatibility


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