Isabel O'Brien

Enthusiast
DISC Type : i

Content Manager at EMJ

United Kingdom

Overview

Isabel OBrien is the Content Manager and Editor for EMJ GOLD, a pharma and health content hub. She leads the delivery of daily content, including a weekly podcast where she interviews industry thought leaders. Educated in American Literature and Creative Writing at the University of East Anglia, she discovered her passion for life sciences after joining EMJ in 2019.

Outside of her primary role, Isabel has a keen interest in specific areas within life sciences, including womens health, medical affairs, and cell and gene therapies. She developed her love for journalism while studying abroad in San Francisco and now focuses on sharing informative stories and insights on crucial healthcare topics.

Isabels route into medical journalism followed her degree in American Literature and Creative Writing.

Personality Overview

Amiable & Agreeable

Story Driven

Optimistic

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Pharma Marketing
As Editor of EMJ GOLD, she creates content for pharma professionals and hosts podcasts with guests like GSK's Global Marketing Manager to discuss marketing campaigns.
Women's Health
Publicly lists this as a key area of interest and has recently hosted podcast episodes specifically discussing gender inequities in healthcare and men's role in women's health.
Medical Affairs
She has a stated interest in medical affairs and hosts podcasts analyzing key trends and what healthcare professionals want from medical affairs teams.

Media Appearances

Isabel has no verified media appearances

Work History

1-2024
Content Manager at EMJ
3-2023 - 1-2024
Editor at EMJ
1-2022 - 3-2023
Assistant Editor at EMJ
3-2019 - 4-2019
Editorial Intern at PHOENIX Magazine
4-2018 - 3-2019
Project Coordinator at RWS

Education

2013 - 2017
American Literature with Creative Writing from University of East Anglia
2015 - 2016
Journalism from San Francisco State University

More Information

Social Presence :

Prographics :

Exp : 5 Location : United Kingdom Job Level : Middle Designation : Content Manager at EMJ
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Insights For Selling To Isabel

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isabel is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Isabel

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Isabel move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Isabel take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Isabel

Personality Compatibility


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