Jen Dawson in

Jen Dawson

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Senior Director, Global Strategic Alliances at Freshworks
📍 Greater Seattle Area, United States

Jen Dawson is the Founder and CEO of SaaSNova, the worlds first Go-to-Market (GTM) Operating System for SaaS ISVs scaling via AWS. With over 20 years of experience at AWS and Microsoft, she is a GTM expert who has helped over 100 ISVs activate co-sell and hyperscaler alignment. She holds a B. E. in Electronics and Communication Engineering.

Jen is a champion for community engagement and philanthropy, having led a highly successful charitable "GIVE campaign" where she collaborated with over 15 local charities. She is also a vocal supporter of female entrepreneurs and proudly identifies as the founder of a women-owned business, focusing on creating an inclusive culture.

She was awarded "Rookie of the Year" for her exceptional leadership and execution in a company-wide charitable giving campaign.

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Experience
25 Years
Current Role
Senior Director, Global Strategic Alliances
Job Level
Senior
Location
Greater Seattle Area, United States
Personality Overview

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Priorities

Topics Jen cares about

Go-to-Market Strategy
Her entire 20+ year career, including her current venture SaaSNova, is dedicated to building and executing GTM strategies for tech companies, especially within the AWS ecosystem.
SaaS Scaling
Her company, SaaSNova, is purpose-built to help SaaS ISVs scale with ruthless clarity, moving beyond strategy playbooks to actual pipeline traction and execution.
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Career

Work history

8-2023
Senior Director, Global Strategic Alliances
Freshworks
8-2022 - 8-2023
Principal Go-To-Market Lead, Technology Partners
Amazon Web Services (AWS)
3-2019 - 8-2022
Sr. Global ISV Go-To-Market Lead, Technical Business Development
Amazon Web Services (AWS)
2017 - 3-2019
Sr. Global ISV Go-To-Market Leader
Microsoft
2015 - 2017
Director Go-To-Market Distribution
Microsoft
In the press

Media appearances

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Education
2013 - 2015
Executive Master of Business Administration (EMBA)
University of Washington - Michael G. Foster School of Business
B.E
Bharathiar University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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