Jen Dawson

Sharpshooter
DISC Type : DC

Senior Director, Global Strategic Alliances at Freshworks

Greater Seattle Area, United States

Overview

Jen Dawson is the Founder and CEO of SaaSNova, the worlds first Go-to-Market (GTM) Operating System for SaaS ISVs scaling via AWS. With over 20 years of experience at AWS and Microsoft, she is a GTM expert who has helped over 100 ISVs activate co-sell and hyperscaler alignment. She holds a B. E. in Electronics and Communication Engineering.

Jen is a champion for community engagement and philanthropy, having led a highly successful charitable "GIVE campaign" where she collaborated with over 15 local charities. She is also a vocal supporter of female entrepreneurs and proudly identifies as the founder of a women-owned business, focusing on creating an inclusive culture.

She was awarded "Rookie of the Year" for her exceptional leadership and execution in a company-wide charitable giving campaign.

Personality Overview

Rigorous & Demanding

Fast But Analytical

ROI Driven

They are very proud of what they do.  They like to act fast and expect others to do the same. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Go-to-Market Strategy
Her entire 20+ year career, including her current venture SaaSNova, is dedicated to building and executing GTM strategies for tech companies, especially within the AWS ecosystem.
SaaS Scaling
Her company, SaaSNova, is purpose-built to help SaaS ISVs scale with ruthless clarity, moving beyond strategy playbooks to actual pipeline traction and execution.
Hyperscaler Alliances
She has deep expertise in architecting and scaling partnerships with hyperscalers like AWS and Microsoft, a central theme of her past roles and current business focus.

Media Appearances

Jen has no verified media appearances

Work History

8-2023
Senior Director, Global Strategic Alliances at Freshworks
8-2022 - 8-2023
Principal Go-To-Market Lead, Technology Partners at Amazon Web Services (AWS)
3-2019 - 8-2022
Sr. Global ISV Go-To-Market Lead, Technical Business Development at Amazon Web Services (AWS)
2017 - 3-2019
Sr. Global ISV Go-To-Market Leader at Microsoft
2015 - 2017
Director Go-To-Market Distribution at Microsoft

Education

2013 - 2015
Executive Master of Business Administration (EMBA) from University of Washington - Michael G. Foster School of Business
B.E from Bharathiar University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Seattle Area, United States Job Level : Senior Designation : Senior Director, Global Strategic Alliances at Freshworks
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Insights For Selling To Jen

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jen is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jen

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Jen move?

  • They can take decisions very fast if you manage to convince them.
  • Can Jen take some risk or not?

  • The risks don’t matter much to them.

You And Jen

Personality Compatibility


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