Isabel Rodríguez Fernández

Questioner
DISC Type : c

Directora de marketing at NICO Jamones, S.L.

Ciudad Real, Castile-La Mancha, Spain

Overview

Isabel is the Marketing Director at NICO Jamones, S. L. , specializing in the direction and management of marketing projects within the agri-food sector. Drawing on her expertise in e-commerce and digital strategy, she excels at transforming great ideas into successful project executions. Colleagues describe her as organized, disciplined, effective, and competent.

Outside of her formal role, Isabel demonstrates a keen interest in the creative applications of new technology, such as using AI for unique marketing visuals. She has a knack for finding marketing lessons in everyday situations, showing an observant and analytical perspective. Her professional interests include technology, creativity, and storytelling.

She once used AI to create a "cut-out doll" version of herself to illustrate a point about creative marketing.

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Agri-food Marketing
Her professional headline and current role as Marketing Director at a ham producer are centered on the agri-food industry.
Project Execution
Her personal introduction emphasizes that projects fail due to poor execution, which she aims to solve through solid project management.
Creative AI Applications
She shared a post about using ChatGPT's visual functionalities to create a unique, memorable piece of marketing content.

Media Appearances

Isabel has no verified media appearances

Work History

4-2024
Directora de marketing at NICO Jamones, S.L.
1-2018
Director de desarrollo empresarial y marketing at Profesional Independiente
1-2009 - 12-2017
Gerente at Beta Comunicación y Diseño, S.L

Education

2021 - 2021
Experto en Ecommerce from UNIR Formación Profesional
2010 - 2011
Programa de Reactivación Comercial from ESIC Business & Marketing School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Ciudad Real, Castile-La Mancha, Spain Job Level : Mid-senior Designation : Directora de marketing at NICO Jamones, S.L.
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Insights For Selling To Isabel

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isabel is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Isabel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Isabel move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Isabel take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Isabel

Personality Compatibility


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