Meritxell Amela

Questioner
DISC Type : c

Bussines Unit Manager at VITEBA

Sant Cugat del Vallès, Catalonia, Spain

Overview

As a Business Unit Manager at VITEBA, Meritxell leverages over 15 years of experience in marketing, communication, and brand strategy. With a Global Master in Digital Management, she is passionate about using AI for business growth. Colleagues describe her as strategic, proactive, creative, and responsible.

She is deeply committed to improving joint health through her current work with VITEBA and has a professional background in promoting "clean beauty" with natural ingredients and eco-responsible packaging.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

AI in Marketing
Her professional summary and headline repeatedly highlight a passion for applying Artificial Intelligence, Strategy, and Tech for brand growth and increasing revenue.
Joint Health & Nutrition
Her recent work at VITEBA involves promoting joint health and nutrition, including collaborating with the Osteoarthritis Foundation International (OAFI).
Brand Growth Strategy
With over 15 years of experience, she focuses on creating and implementing marketing strategies to launch new products and drive company growth.

Media Appearances

Meritxell has no verified media appearances

Work History

2-2025
Bussines Unit Manager at VITEBA
5-2023 - 12-2024
Directora de marketing at Navacreus Luona, s.l.
8-2011 - 5-2023
Marketing Manager at Disna s.a.(Distribuidora de Productos Naturales, s.a.)
8-2007 - 7-2011
Técnica Marketing y Comunicación at Polti Group

Education

7-2022 - 6-2024
Global Master in Digital Management from IM Digital Business School
2009 - 2010
Máster en Dirección de Marketing y Comunicación from Universitat Oberta de Catalunya

More Information

Social Presence :

Prographics :

Exp : N/A Location : Sant Cugat del Vallès, Catalonia, Spain Job Level : N/A Designation : Bussines Unit Manager at VITEBA
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Insights For Selling To Meritxell

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Meritxell is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Meritxell

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Meritxell move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Meritxell take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Meritxell

Personality Compatibility


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