Isabela Castilho

Evaluator
DISC Type : dcs

CEO at Rocketseat

São Paulo, Brazil

Overview

Isabela Castilho is the CEO of Rocketseat, an edtech company focused on scaling technology education. With an MBA from ESPM, she has driven the companys expansion by developing new business units for corporations and a technology faculty. Colleagues consistently describe her as an inspiring and natural leader.

Outside of her executive role, Isabela is a mother and has spoken about balancing career and family. Her passion for technology began in her youth, sparked by an interest in computers and video games, which eventually led her to pursue a career in software development and leadership.

She has had a remarkable career trajectory within Rocketseat, progressing from a tech content role through leadership in community and product, to COO, and ultimately CEO.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Scaling Tech Education
Her primary professional mission is to democratize and expand access to high-quality programming education for developers at all levels, a goal reflected in Rocketseat's growth.
AI's Market Impact
She frequently discusses the transformative effect of artificial intelligence on the job market and the need for professionals to adapt, having launched a specific AI course at Rocketseat.
Career Development
In interviews and posts, she emphasizes that professionals must be protagonists of their own careers, advocating for continuous learning and strategic growth beyond a single specialization.

Media Appearances

Isabela has no verified media appearances

Work History

4-2023
CEO at Rocketseat
12-2022 - 5-2023
Chief Operating Officer at Rocketseat
3-2022 - 12-2022
Head of Product & Community at Rocketseat
3-2015 - 1-2019
Software Developer at Governo do Estado do Tocantins

Education

2020 - 2021
Master of Business Administration - MBA from ESPM Escola Superior de Propaganda e Marketing

More Information

Social Presence :

Prographics :

Exp : 7 Location : São Paulo, Brazil Job Level : Leadership Designation : CEO at Rocketseat
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Insights For Selling To Isabela

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isabela is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Isabela

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Isabela move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Isabela take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Isabela

Personality Compatibility


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