Isabella Sanclemente Bonilla

Sharpshooter
DISC Type : CD

Marketing Lead Associate at TECNOQUIMICAS S.A

Colombia

Overview

Isabella is a bilingual Economist and International Business Negotiator with extensive experience in the pharmaceutical and consumer goods sectors. She specializes in designing and implementing multi-channel marketing strategies (ATL, BTL, Digital) to launch and position brands across Latin American markets for companies like TECNOQUIMICAS S. A.

Her interests appear focused on professional development, with a keen eye on major consulting and consumer goods firms like Deloitte and Procter & Gamble. She actively shares insights on future marketing trends.

She holds a certification in AI Marketing Strategy, highlighting her focus on leveraging cutting-edge technology for brand growth.

Personality Overview

ROI Driven

Rigorous & Demanding

Precise But Practical

They like to stay in control of the negotiation or defining of the terms.  They put a lot of effort into ensuring personal success. They do not care very much about building rapport or relationships.

Topics They Care About

Future Marketing Trends
She has posted about digital marketing trends for 2025 and holds certifications in AI Marketing, showing a forward-looking perspective on the industry.
International Brand Strategy
Her role involved designing and executing strategic marketing plans for brands across nine countries in Central and South America.
Data-Driven Marketing
Her skillset includes data analysis using Nielsen and IMS, indicating a focus on using market data to inform strategy and measure success.

Media Appearances

Isabella has no verified media appearances

Work History

8-2021
Marketing Lead Associate at TECNOQUIMICAS S.A
11-2019 - 8-2021
Marketing Analyst at TECNOQUIMICAS S.A
12-2017 - 11-2019
Professional Analyst for Technological Project Implementation at Banco de Occidente
6-2017 - 12-2017
Intern – Technological Project Implementation at Banco de Occidente

Education

7-2012 - 2-2018
Economist And International Negotiator from Universidad Icesi

More Information

Social Presence :

Prographics :

Exp : 8 Location : Colombia Job Level : Middle Designation : Marketing Lead Associate at TECNOQUIMICAS S.A
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Insights For Selling To Isabella

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isabella is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Isabella

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Isabella move?

  • If convinced, they can reach decisions quite fast.
  • Can Isabella take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Isabella

Personality Compatibility


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