Mariana Fernández Muñoz

Evaluator
DISC Type : DSc

Asociada de Comunicacion e Investigacion - Duraflex Advance at TQ (Tecnoquímicas)

Cali, Valle del Cauca, Colombia

Overview

Mariana is a Marketing Associate at TQ (Tecnoquímicas), specializing in consumer research, brand positioning, and communication strategies for brands like Duraflex Advance. She excels at translating consumer insights into strategic business decisions, demonstrating strong analytical rigor and results orientation.

Outside of her professional endeavors, Mariana is interested in fashion business and has pursued a certificate from Parsons School of Design. She has also shown interest in companies like Johnson & Johnson and The Walt Disney Company.

Mariana won second place in the OETFA Business Challenge and third place in the LIFS Challenge for innovative business solutions.

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Consumer Insights
Her current role at TQ (Tecnoquímicas) focuses heavily on leading consumer research to identify actionable insights for brand and product decisions.
Brand Strategy
Mariana's expertise involves translating consumer understanding into strategic brand positioning and communication tactics to drive business growth.
Integrated Communication
She has experience defining communication tactics and ensuring strategic coherence and effective execution with agencies and internal teams.

Media Appearances

Mariana has no verified media appearances

Work History

9-2025
Asociada de Comunicacion e Investigacion - Duraflex Advance at TQ (Tecnoquímicas)
1-2025 - 9-2025
Asociada de Comunicacion e Investigacion - Acetaminofén MK at TQ (Tecnoquímicas)
2-2024 - 12-2024
Coordinadora de Comunicación Integrada at TQ (Tecnoquímicas)
7-2023 - 1-2024
Profesional en Formación - Éticos MK at TQ (Tecnoquímicas)
1-2023 - 7-2023
Aprendiz at TQ (Tecnoquímicas)

Education

1-2023 - 1-2025
Fashion Business Certificate from Parsons School of Design - The New School
8-2017 - 8-2023
Formación Profesional de Grado Superior from Universidad Icesi

More Information

Social Presence :

Prographics :

Exp : 7 Location : Cali, Valle del Cauca, Colombia Job Level : N/A Designation : Asociada de Comunicacion e Investigacion - Duraflex Advance at TQ (Tecnoquímicas)
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Insights For Selling To Mariana

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mariana is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Mariana

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Mariana move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Mariana take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Mariana

Personality Compatibility


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