Mariana Fernández Muñoz in

Mariana Fernández Muñoz

Evaluator · DISC type DSc
Asociada de Comunicacion e Investigacion - Duraflex Advance at TQ (Tecnoquímicas)
📍 Cali, Valle del Cauca, Colombia

Mariana is a Marketing Associate at TQ (Tecnoquímicas), specializing in consumer research, brand positioning, and communication strategies for brands like Duraflex Advance. She excels at translating consumer insights into strategic business decisions, demonstrating strong analytical rigor and results orientation.

Outside of her professional endeavors, Mariana is interested in fashion business and has pursued a certificate from Parsons School of Design. She has also shown interest in companies like Johnson & Johnson and The Walt Disney Company.

Mariana won second place in the OETFA Business Challenge and third place in the LIFS Challenge for innovative business solutions.

Read the full overview →
Experience
7 Years
Current Role
Asociada de Comunicacion e Investigacion - Duraflex Advance
Location
Cali, Valle del Cauca, Colombia
Personality Overview

How Mariana shows up

Fast But Analytical
Hard To Convince
Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Priorities

Topics Mariana cares about

Consumer Insights
Her current role at TQ (Tecnoquímicas) focuses heavily on leading consumer research to identify actionable insights for brand and product decisions.
Brand Strategy
Mariana's expertise involves translating consumer understanding into strategic brand positioning and communication tactics to drive business growth.
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Career

Work history

9-2025
Asociada de Comunicacion e Investigacion - Duraflex Advance
TQ (Tecnoquímicas)
1-2025 - 9-2025
Asociada de Comunicacion e Investigacion - Acetaminofén MK
TQ (Tecnoquímicas)
2-2024 - 12-2024
Coordinadora de Comunicación Integrada
TQ (Tecnoquímicas)
7-2023 - 1-2024
Profesional en Formación - Éticos MK
TQ (Tecnoquímicas)
1-2023 - 7-2023
Aprendiz
TQ (Tecnoquímicas)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1-2023 - 1-2025
Fashion Business Certificate
Parsons School of Design - The New School
8-2017 - 8-2023
Formación Profesional de Grado Superior
Universidad Icesi
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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