Isabella Velásquez Echeverry

Critic
DISC Type : C

Ejecutivo comercial at Softtronics Solutions © Partners de innovación

Cali, Valle del Cauca, Colombia

Overview

Isabella is a commercial executive with over eight years of experience in B2B technology sales at Softtronics Solutions. She excels at managing relationships with large Colombian companies, building strategic long-term alliances, and leading complex negotiations. She holds a degree in Marketing with an emphasis on international business from Universidad Autónoma de Occidente.

Described by colleagues as someone who puts her heart into every activity, Isabella is dedicated and results-oriented. She is passionate about professional growth, both for herself and her colleagues, and shows an interest in the strategies of major consumer goods companies like Unilever and Mondelēz International.

She recently celebrated her eight-year anniversary at Softtronics Solutions, highlighting her loyalty and consistent growth within the company.

Personality Overview

Information Seeker

ROI Driven

Negotiator

They prefer to do logical analysis and value evidence over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

B2B Tech Sales
Has over 8 years of experience managing the full sales cycle in the technology sector, consistently exceeding commercial goals.
Strategic Partnerships
Focuses on building long-term strategic alliances, recently securing projects with major clients like Carvajal Educación and SierraCol Energy.
Client Service
Her professional headline emphasizes "CLIENTE" and "SERVICIO", and past roles included customer retention and support responsibilities.

Media Appearances

Isabella has no verified media appearances

Work History

6-2022
Ejecutivo comercial at Softtronics Solutions © Partners de innovación
2-2018 - 8-2024
Asistente comercial at Softtronics Solutions © Partners de innovación
9-2016 - 12-2016
Asesora Comercial at Distripress Jornais, Revistas E Publicacoes
8-2015 - 10-2015
Analista de marketing y ventas at Automarcali Chevrolet
2-2015 - 8-2015
Prácticas at Automarcali Chevrolet

Education

2011 - 2016
Mercadologo (a) con enfasis en negocios internacionales from Universidad Autónoma de Occidente
2011 - 2016
Profesional en mercadeo con enfasis en negocios internacionales from Universidad Autónoma de Occidente

More Information

Social Presence :

Prographics :

Exp : 8 Location : Cali, Valle del Cauca, Colombia Job Level : N/A Designation : Ejecutivo comercial at Softtronics Solutions © Partners de innovación
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Insights For Selling To Isabella

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isabella is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Isabella

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Isabella move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Isabella take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Isabella

Personality Compatibility


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