Isela Hernandez

Questioner
DISC Type : c

Fractional COO (Vacation & Short-Term Rentals) at Self Employed

San Antonio, Texas, United States

Overview

Isela Hernandez is the founder of HERNÁN, a brand of premium Mexican culinary products. Leveraging her Cornell University degree and over a decade of experience in the fashion industry, she created HERNÁN to promote authentic Mexican culture and create new market opportunities for artisans in Mexico.

Born and raised on the Texas-Mexico border, Isela is a self-described "lifelong foodie" who has eaten her way through Mexico, NYC, and Europe. She is an active Cornell alumna and is committed to economic development and womens empowerment in her hometown of Del Rio, Texas.

Unique fact: Her brands Mexican hot chocolate was named one of Americas best by Mantry, and her products have been featured in The New York Times and Food & Wine.

Personality Overview

Value Seeker

Price-Sensitive

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Mexican Culinary Arts
Founded her company to bring authentic Mexican culinary traditions, from moles to hot chocolate, to a wider audience in the US.
Artisan Partnerships
Her business model is centered on partnering directly with artisans and producers in Mexico, helping many expand beyond their local origins for the first time.
Cultural Preservation
Expresses a deep connection to her cultural roots and a mission to preserve and share the stories behind traditional Mexican flavors and crafts.

Media Appearances

Isela has no verified media appearances

Work History

9-2018 - 8-2023
Fractional COO (Vacation & Short-Term Rentals) at Self Employed
2008
Founder & Owner at HERNÁN
2007 - 2008
Business Development at The SAK
2004 - 2006
Development Consultant at The Synergos Institute
2002 - 2003
Account Executive at RAMPAGE CLOTHING CO

Education

1991 - 1995
Bachelor of Science - BS from Cornell University
1997 - 1998
Accessories Design from Fashion Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 28 Location : San Antonio, Texas, United States Job Level : Leadership Designation : Fractional COO (Vacation & Short-Term Rentals) at Self Employed
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Insights For Selling To Isela

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isela is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Isela

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Isela move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Isela take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Isela

Personality Compatibility


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