Ishan Anand

Questioner
DISC Type : c

Associate Director Product Management at MakeMyTrip

Gurugram, Haryana, India

Overview

Ishan Anand is a product leader at MakeMyTrip with over 19 years of experience, specializing in travel tech and e-commerce. He directs the product roadmap for the ground transport vertical, focusing on driving user growth and ancillary revenue. He holds a Bachelor of Technology and a certification in Lean Six Sigma.

His core belief is that the best products are born from a deep understanding of the human problem.

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

Growth & Monetization
His role and professional headline both emphasize driving user growth and increasing ancillary revenue, showing a clear focus on business expansion strategies.
Ground Transportation Tech
He owns the entire product roadmap for the Ground Transport vertical, which includes bus and rail, at India's largest travel-tech company, MakeMyTrip.
Data-Driven Products
His career progressed from leading analytics teams to product management, indicating a strong foundation in using data to shape product strategy and track KPIs.

Media Appearances

Ishan has no verified media appearances

Work History

1-2023
Associate Director Product Management at MakeMyTrip
11-2020 - 2-2023
Senior Manager Product Management at MakeMyTrip
4-2018 - 11-2020
Senior Manager Analytics at MakeMyTrip
5-2013 - 4-2016
Project Lead Implementation at ACS, A Xerox Company
5-2012 - 4-2013
Senior Business Analyst at ACS, A Xerox Company

Education

2002 - 2006
Bachelor of Technology - BTech from Galgotias College of Engineering and Technology

More Information

Social Presence :

Prographics :

Exp : 15 Location : Gurugram, Haryana, India Job Level : Mid-senior Designation : Associate Director Product Management at MakeMyTrip
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Insights For Selling To Ishan

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ishan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ishan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ishan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ishan take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ishan

Personality Compatibility


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