Ishwariya Senthilnathan

Sharpshooter
DISC Type : DC

Director at BLINC SMART HOMES PVT LTD

Chennai, Tamil Nadu, India

Overview

Ishwariya Senthilnathan is the Director of BLINC SMART HOMES, leveraging her MBA and extensive background in accounting and finance to drive growth in the home automation sector. She is a recognized speaker, having presented at events like TEDxLoyolaCollege, and is focused on developing secure, user-friendly smart home solutions.

As a mother and entrepreneur, Ishwariya is deeply engaged in Indias startup community. She actively networks with fellow founders to discuss business scaling and social impact. She is passionate about contributing to the "Make in India" movement and supporting other entrepreneurs in the ecosystem.

She successfully transitioned her career from finance and accounting to founding a technology company in the competitive IoT and smart homes industry.

Personality Overview

Precise But Practical

Thorough Evaluator

Rigorous & Demanding

They are not focused on building rapport and relationships.  More than the product, they care about the effectiveness of the product. They are very proud of what they do.

Topics They Care About

Home Automation
As Director of Blinc Smart Homes, she is focused on creating affordable, secure, and interoperable smart switches and plugs for the Indian market.
Startup Ecosystem
Actively engages with the startup community by attending events, meeting with founders, and participating in discussions with organizations like StartupTN.
Public Speaking
A recognized speaker who shares her entrepreneurial journey and insights at various forums, including university workshops and TEDx events.

Media Appearances

Ishwariya has no verified media appearances

Work History

9-2021
Director at BLINC SMART HOMES PVT LTD
1-2020 - 4-2022
Accounts and Finance Manager at Aakash International Pte Ltd
8-2015 - 3-2017
Accounts and Finance Officer at Aakash International Pte Ltd
5-2014 - 3-2015
Accounts and Finance Executive at Straits Inc Pte Ltd
6-2013 - 12-2013
BFS team member data at Tata Consultancy Services

Education

2013 - 2014
Master of Business Administration (M.B.A.) from National Institute of Business Management - Chennai
2010 - 2013
Bachelor's Degree from Shri Shankarlal Sunderbai Shasun Jain College

More Information

Social Presence :

Prographics :

Exp : 9 Location : Chennai, Tamil Nadu, India Job Level : Mid-senior Designation : Director at BLINC SMART HOMES PVT LTD
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Insights For Selling To Ishwariya

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ishwariya is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ishwariya

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ishwariya move?

  • They can take decisions very fast if you manage to convince them.
  • Can Ishwariya take some risk or not?

  • The risks don’t matter much to them.

You And Ishwariya

Personality Compatibility


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