Gene Sower

Pioneer
DISC Type : DSI

Director of Brand Management and PR at FranchiseWire

New York City Metropolitan Area, United States

Overview

Gene Sower is the Director of Brand Management and PR at FranchiseWire, where he leverages his extensive background in digital marketing to enhance brand visibility. A graduate of Montclair State University, he previously founded and ran Samson Media for over 15 years. Colleagues describe him as creative, responsive, talented, and ethical.

Gene has a personal interest in the culture of New Orleans, including its music and food, which inspired the name of his consulting firm, Fleur De Lis. His social media activity also suggests a nostalgic appreciation for classic childhood toys and games from past eras.

He once started in e-commerce in the late 90s before pivoting to digital marketing, showcasing his long-term adaptability in the tech space.

Personality Overview

Decisive But Friendly

Driven But Considerate

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Franchise Marketing
As Director at FranchiseWire, he is dedicated to helping franchise brands and suppliers gain exposure and generate leads through content marketing and PR.
Content Storytelling
His professional focus is on helping brands share their stories effectively to build credibility and improve their online presence in a competitive market.
Search Engine Optimization
As the founder of Samson Media, he has deep expertise in using SEO and customized digital strategies to improve organic search results for businesses.

Media Appearances

Gene has no verified media appearances

Work History

1-2024
Director of Brand Management and PR at FranchiseWire
6-2023
Helping You Sell Your Agency at Fleur De Lis Business Consulting LLC
1-2006 - 1-2024
Internet Marketing Agency at Samson Media llc
1-2006 - 1-2024
President Samson Media at Samson Media llc
1-2006 - 12-2023
President at Samson Media llc

Education

1976 - 1980
Bachelor of Arts (B.A.) from Montclair State University

More Information

Social Presence :

Prographics :

Exp : 21 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Brand Management and PR at FranchiseWire
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Insights For Selling To Gene

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • During followups, use calls or text if needed, they should be fine
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gene is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Gene

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Gene move?

  • They are generally fast movers and can take quick decisions
  • Can Gene take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Gene

Personality Compatibility


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