Iván Barreto

Critic
DISC Type : C

Industries Director Utilities & Public Services Latam at SAP

Bogota, D.C., Capital District, Colombia

Overview

Iván Barreto is a seasoned Industry Director at SAP with over 28 years of experience in the utilities sector. He specializes in driving digital transformation for public service and utility clients across Latin America, leveraging his deep expertise in SAPs cloud-based solutions. He is a graduate of the Universidad de La Salle.

Iván is deeply engaged with the technology landscape in Latin America, frequently traveling to countries like Brazil and Paraguay to share his vision for the industry. He focuses on fostering collaboration with key stakeholders to facilitate effective change management and achieve sustainable growth for his clients.

Unique fact: Before joining SAP, Iván spent over a decade working within a major utility company, giving him a distinct client-side perspective on industry challenges.

Personality Overview

Critic

Objective Thinker

Negotiator

It is very likely that they will negotiate pricing or other important terms.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Utilities Digitalization
He focuses on enabling digital transformation and operational efficiency for utilities clients by leveraging SAP's cloud-based products and ROI-oriented strategies.
AI in Utilities
Actively discusses the application of AI in the core processes of utility companies at industry events like the SAP NOW AI Tour.
Water Management
He is focused on addressing critical business challenges for water companies, such as reducing technical and commercial losses using tools like SAP BTP.

Media Appearances

Iván has no verified media appearances

Work History

1-2018
Industries Director Utilities & Public Services Latam at SAP
1-2018 - 1-2018
Public Services & Utilities Regional Head Latam at SAP
11-2017 - 1-2018
Customer Solution Manager at SAP
2-2003 - 9-2006
Hosting and New Business leader, PM y CS of SAP Modules Planner at Empresa de Acueducto y Alcantaillado de Bogotá ESP
1-2002 - 1-2003
Functional Analyst SAP/R3 PM Module at Empresa de Acueducto y Alcantaillado de Bogotá ESP

Education

1991 - 1996
1997 from Universidad de La Salle
2002 - 2003
Master’s Degree from Universidad Militar Nueva Granada

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bogota, D.C., Capital District, Colombia Job Level : Mid-senior Designation : Industries Director Utilities & Public Services Latam at SAP
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Insights For Selling To Iván

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Iván is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Iván

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Iván move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Iván take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Iván

Personality Compatibility


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