Doug Barker

Captain
DISC Type : SD

VP, Media Sales - TV & Radio at BMG360

Fanwood, New Jersey, United States

Overview

Doug is the VP of Media Sales for TV & Radio at BMG360, leveraging a deep background in broadcast sales from his time at Sinclair Broadcast Group and KDOC-TV. A graduate of Florida State University, he has recently earned certifications in Connected TV and programmatic advertising, bridging traditional and digital media.

Beyond his professional focus, Doug follows major players in the entertainment industry, with a noted interest in The Walt Disney Company and NBCUniversal. This suggests a passion for the broader media landscape beyond just advertising sales and strategy.

He is actively upskilling in modern advertising technology, recently earning certifications from StackAdapt and The Trade Desk.

Personality Overview

Long-Term Thinker

Consummate Professional

Decisive But Calm

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

TV & Radio Advertising
His entire career, from Account Executive to his current VP role, has been dedicated to broadcast media sales across various major groups.
Connected TV (CTV)
He recently obtained a "Connected TV Channel Certification, " showing a proactive effort to master emerging advertising platforms.
Programmatic Advertising
He is certified in Marketing Essentials by The Trade Desk Edge Academy, indicating knowledge of automated, data-driven ad buying.

Media Appearances

Doug has no verified media appearances

Work History

11-2025
VP, Media Sales - TV & Radio at BMG360
1-2023 - 11-2025
Account Executive at Sinclair Broadcast Group
9-2018 - 1-2023
Account Manager at T Media Sales
10-2012 - 7-2022
National Sales Manager at KDOC-TV
10-2012 - 10-2018
National Sales Manager at KUBE TV Houston (Channel 57)

Education

1995 - 1997
Bachelor of Arts (B.A.) from Florida State University
Education details unavailable from Gulliver Prep

More Information

Social Presence :

Prographics :

Exp : 13 Location : Fanwood, New Jersey, United States Job Level : Senior Designation : VP, Media Sales - TV & Radio at BMG360
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Insights For Selling To Doug

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Doug is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Doug

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Doug move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Doug take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Doug

Personality Compatibility


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