Iván Ortiz Muñoz

Critic
DISC Type : C

Analista de mercado at Zanini Auto Group

Premià de Mar, Catalonia, Spain

Overview

Iván is an Americas Market Analyst at Zanini Auto Group with a background in sociology and a Masters degree in Data Science from Universitat Oberta de Catalunya. His expertise lies in market research, data analysis, and deriving strategic recommendations from complex datasets, honed through roles at companies like Zinklar.

Outside of his analytical career, Iván has a significant passion for ice hockey. He has professional experience as an ice hockey commentator for the Royal Spanish Ice Sports Federation (RFEDH) on LaLigaSports TV, covering games and providing expert analysis.

Unique fact: He has professionally commentated on ice hockey games for Spains national federation and previously for Barça Hockey Gel.

Personality Overview

Critic

Negotiator

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

Market Research
His entire career, from consultant to manager and now analyst, has been focused on market research and generating consumer insights for business decisions.
Data Science
He holds a Master's degree in Data Science and lists data analysis and representation as key interests, applying statistical methods to his work.
Ice Hockey
A demonstrated passion, serving as a commentator for the Spanish Ice Sports Federation and Barça Hockey Gel.

Media Appearances

Iván has no verified media appearances

Work History

7-2024
Analista de mercado at Zanini Auto Group
9-2022 - 7-2024
Senior Insights Manager at Zinklar
4-2022 - 9-2022
Senior Market Research Consultant at CS On Research
9-2021 - 4-2022
Commentator at Real Federación Española de Deportes de Hielo
4-2017 - 4-2022
Research Analyst at Minerva Mkt

Education

2020 - 2023
Máster universitario de Ciencia de Datos from Universitat Oberta de Catalunya
2007 - 2012
Licenciatura from Universitat de Barcelona

More Information

Social Presence :

Prographics :

Exp : 8 Location : Premià de Mar, Catalonia, Spain Job Level : N/A Designation : Analista de mercado at Zanini Auto Group
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Insights For Selling To Iván

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Iván is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Iván

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Iván move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Iván take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Iván

Personality Compatibility


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