Ivan Branitskiy

Questioner
DISC Type : c

Head of DeFi at ADI Foundation

Dubai, United Arab Emirates

Overview

As Head of DeFi at ADI Foundation, Ivan Branitskiy leverages 13 years of expertise in private equity, venture capital, and go-to-market strategy. He focuses on Web3, Biotech, and AI, having secured and executed over $50 million in deals across equity and token investments. He holds a Master of Science from The London School of Economics.

He is a contributor for Forbes, where he interviews leading experts from the science and business worlds, and serves as a mentor for the Techstars Web3 accelerator program, guiding the next wave of entrepreneurs in the decentralized internet.

Personality Overview

Price-Sensitive

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

DeFi & Stablecoins
As the Head of DeFi at ADI Foundation, he is directly involved in launching regulated, Dirham-backed stablecoins and building the surrounding ecosystem.
Web3 Go-to-Market
His professional focus includes building GTM and business development strategies for venture-backed and regulated startups in the Web3 space.
Venture Capital
He has over a decade of experience in venture capital, fundraising, and investment execution, and holds a "Venture Capital Unlocked" certification.

Media Appearances

Ivan has no verified media appearances

Work History

11-2025
Head of DeFi at ADI Foundation
9-2024 - 5-2025
Strategic Expansion Lead at IDA
1-2024
Mentor at Techstars
10-2023
Advisor at MarsBase | Web3 Secondary Market
8-2023
Strategic Operations Partner at Single Family Office

Education

2014 - 2015
Master of Science (MSc) from The London School of Economics and Political Science (LSE)
2019 - 2020
Professional Certificate in Molecular Biology and Genomics from Massachusetts Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 11 Location : Dubai, United Arab Emirates Job Level : Mid-senior Designation : Head of DeFi at ADI Foundation
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Insights For Selling To Ivan

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ivan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ivan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ivan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ivan take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ivan

Personality Compatibility


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