Ivor Peters

Galvanizer
DISC Type : Id

Founder at Urban Rajah

London, England, United Kingdom

Overview

Ivor Peters is a dynamic entrepreneur, author, and creative director, best known as the founder of the food brand Urban Rajah. He builds brands and engages audiences across the food, film, and property sectors through his companies. People often describe him as creative, enthusiastic, inspiring, and professional.

Outside of his professional ventures, Ivor is a passionate food traveler and adventurer, drawing inspiration from his familys heritage for his recipes and stories. He enjoys exploring international street food culture, as seen in his travels to Thailand, and has a keen interest in music, including ska, reggae, and bhangra.

He runs a social enterprise pop-up restaurant called CashnCurry, which raises funds to help street children in India.

Personality Overview

Trusting

Self-Assured

Pragmatic

They are more likely to be open to unproven but exciting technologies.  They like to keep things under control. They respond better to a combination of speed and relationship.

Topics They Care About

Food Branding
As the founder of Urban Rajah, he has successfully developed and launched food products, including a line of 'Burotis' now featured in Tesco's Meal Deal.
Placemaking & Marketing
His firm Babylon Communications specializes in place-making for retail, leisure, and property, and he advises a global destination marketing group as a Non-Executive Director.
Street Food Culture
He is a vocal advocate for street food, with his brand focusing on Indian street food and his social media highlighting culinary explorations in places like Bangkok.

Media Appearances

Ivor has no verified media appearances

Work History

6-2011
Founder at Urban Rajah
1-2024
Non Executive Director at BWP
9-2014
Founder at Babylon Communications
10-2023
Coach at Coverdale OD Limited
1-2010 - 10-2023
Executive Creative Director at Tracc Films

Education

Education details unavailable from Sir William Herschel Grammar School

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder at Urban Rajah
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Insights For Selling To Ivor

During A Call Or A Meeting

DO's

  • Find ways to push them a little if they don’t start giving a clear yes or no in due course
  • Talk about some of the cool and impressive features of your product
  • Take a friendly, informal yet confident approach while pitching

DONT's

  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Don’t rely too much on what they promise, make your own deductions
  • Don’t make promises that are hard to keep

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ivor is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ivor

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Ivor move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Ivor take some risk or not?

  • They can take risks if necessary.

You And Ivor

Personality Compatibility


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