Ivy Chen

Energizer
DISC Type : I

Senior Manager, Yogurt, Category Leadership at Danone

Garden Grove, California, United States

Overview

Ivy Chen is a Senior Manager of Category Leadership at Danone, specializing in data-driven recommendations for the yogurt category. A graduate of UC Irvines Paul Merage School of Business and a Certified Professional Category Analyst, she is described by colleagues as entrepreneurial, astute, and results-focused.

As a self-proclaimed lover of all things food, Ivy has centered her career in CPG and food-centric tech companies. Her previous experience as a Community Ambassador for Yelp demonstrates a passion for connecting local businesses with their communities, blending her professional and personal interests.

Her personal motto is that she loves to dive deep into data to understand the "why" behind market trends, calling it her "jam. "

Personality Overview

Imaginative

Enthusiastic

Believer

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Data Storytelling
Passionate about exploring databases like Circana and Numerator to provide data-driven recommendations and uncover the "why" behind market trends.
CPG Food Industry
A self-described "lover of all things food, " she has intentionally built her career within consumer packaged goods and food-centric technology companies.
Category Strategy
Focuses on leveraging data for strategic assortment and shelf allocation decisions to drive category growth within the CPG space.

Media Appearances

Ivy has no verified media appearances

Work History

6-2024
Senior Manager, Yogurt, Category Leadership at Danone
8-2022 - 6-2024
Category Manager, Center of Excellence at Danone
4-2021 - 8-2022
Associate Category Strategy & Insights Manager- Regionals at Danone
10-2020 - 1-2022
Community Ambassador at Yelp
2-2020 - 4-2020
Community Intern at Yelp

Education

2015 - 2019
Bachelor of Arts - BA from University of California, Irvine - The Paul Merage School of Business
2011 - 2015
Education details unavailable from Pacifica High School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Garden Grove, California, United States Job Level : Middle Designation : Senior Manager, Yogurt, Category Leadership at Danone
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Insights For Selling To Ivy

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ivy is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Ivy

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Ivy move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Ivy take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Ivy

Personality Compatibility


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