Izaak Amanna

Examiner
DISC Type : cs

Commercial Director at BOXRAW

Coventry, England, United Kingdom

Overview

As Commercial Director at BOXRAW, Izaak Amanna has been integral to the brands rapid expansion, having also served as its Managing and Marketing Director. He is a graduate of Nottingham Trent University and is focused on driving the companys worldwide presence through strategic partnerships and B2B growth.

His professional drive is complemented by a background in social causes, evidenced by his previous role as a Unit Leader for Homes for the Homeless. This experience suggests a personal commitment to community support and engagement outside of his corporate responsibilities.

He has been with BOXRAW since its early days, personally packing orders during Black Friday in 2018 and helping lead it to major milestones like a Times Square takeover.

Personality Overview

Process Oriented

Status Quo Seeker

Unexpressive

Being observant comes to them naturally.  They are thorough and always follow a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

B2B Growth
He is actively seeking new licensing and distribution deals to continue scaling the business globally, highlighting a major focus on B2B opportunities in 2024 and beyond.
Digital Marketing
He recently solicited recommendations for a digital marketing agency on LinkedIn, indicating a key focus on accelerating the company's growth through new marketing strategies.
Global Scaling
His posts emphasize partnering with teams to expand BOXRAW's business globally, which is a core component of his commercial strategy.

Media Appearances

Izaak has no verified media appearances

Work History

11-2022
Commercial Director at BOXRAW
9-2021 - 11-2022
Managing Director at BOXRAW
3-2017 - 10-2021
Marketing Director at BOXRAW
6-2014 - 7-2018
Director at The Auto Haus
6-2013 - 9-2013
Unit Leader at Homes for the Homeless

Education

2011 - 2014
Bachelor of Science (BSc) from Nottingham Trent University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Coventry, England, United Kingdom Job Level : Mid-senior Designation : Commercial Director at BOXRAW
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Insights For Selling To Izaak

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Izaak is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Izaak

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Izaak move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Izaak take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Izaak

Personality Compatibility


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