Jesper Haugaard

Questioner
DISC Type : c

Partner at By the Fire

Copenhagen, Capital Region of Denmark, Denmark

Overview

Jesper Haugaard is a Partner at By the Fire, focusing on creating brand stories that move markets. With a background in Marketing Management, he challenges the industrys reliance on algorithms, advocating for a return to meaningful, human-centric narratives that build genuine connections rather than just chase clicks.

His professional passion lies in exploring the blend of art and entertainment within advertising. Jesper is driven by a mission to fix what he sees as broken brand communication, aiming to help companies flip the script from metrics-based marketing to creating stories that make people genuinely care.

He served as a jury member for the Creativepool Annual 2025, evaluating international creative campaigns.

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

They prefer to do thorough analysis of any situation.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Meaningful Storytelling
His core philosophy is to place "meaning over metrics and connection over clicks, " which is the mission of his agency, By the Fire.
Human-Centric Marketing
Believes growth hacks are found by understanding people and human triggers, not by optimizing for algorithms and machine features.
Creative Excellence
His selection as a jury member for the Creativepool Annual 2025 shows his engagement with and recognition of high-quality creative work in the industry.

Media Appearances

Jesper has no verified media appearances

Work History

8-2024
Partner at By the Fire
5-2024
Cofounder at Story Strategy
4-2023 - 10-2024
Performance Director at LUCKY CREATIVES
8-2022 - 10-2024
Senior Marketing Consultant at svveet
1-2020 - 8-2022
Co-founder & COO at Ree Fashion

Education

Marketing Management from Danish Academy of Business and Technology

More Information

Social Presence :

Prographics :

Exp : 16 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Partner at By the Fire
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Insights For Selling To Jesper

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jesper is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Jesper

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jesper move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Jesper take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Jesper

Personality Compatibility


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