Jesper Haugaard
Login to view DISC.Jesper Haugaard is a Partner at By the Fire, focusing on creating brand stories that move markets. With a background in Marketing Management, he challenges the industrys reliance on algorithms, advocating for a return to meaningful, human-centric narratives that build genuine connections rather than just chase clicks.
His professional passion lies in exploring the blend of art and entertainment within advertising. Jesper is driven by a mission to fix what he sees as broken brand communication, aiming to help companies flip the script from metrics-based marketing to creating stories that make people genuinely care.
He served as a jury member for the Creativepool Annual 2025, evaluating international creative campaigns.
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