Izabela Głodek

Judge
DISC Type : Dc

Senior Marketing Director at Stock Spirits Group

Warsaw, Mazowieckie, Poland

Overview

Izabela Głodek is an international commercial leader with over 26 years of experience at major beverage companies including Stock Spirits, Carlsberg, Coca-Cola, and Heineken. A graduate of the SGH Warsaw School of Economics, she specializes in building brand and portfolio value, leading digital transformation, and developing high-performing teams.

She has a passion for creativity and fostering strong, engaged teams to drive business results. People who have worked with her describe the collaboration as a partnership characterized by professionalism and knowledge.

Unique fact: Izabela was the Head of the Jury for the prestigious Golden Arrow 2023 marketing competition.

Personality Overview

Quality Focused

Objective Thinker

Features Driven

More than the product, they care about the impact of the product.  They take a lot of pride in personal achievements. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Brand & Portfolio Strategy
Her career has focused on building, scaling, and re-energizing brand portfolios to strengthen market leadership at companies like Coca-Cola, Heineken, and Stock Spirits.
Marketing Leadership
Her expertise is recognized through senior leadership roles and her appointment as Head of Jury for the Golden Arrow 2023 marketing awards.
Digital Transformation
She has a track record of driving digital agendas and shaping operating models for data-driven digital commerce, particularly noted during her time at Coca-Cola.

Media Appearances

Izabela has no verified media appearances

Work History

1-2024
Senior Marketing Director at Stock Spirits Group
2-2021 - 12-2023
Vice President Marketing at Carlsberg Group
9-2019 - 1-2021
Marketing Director Poland&Baltics, VP at The Coca-Cola Company
5-2017 - 9-2019
Premium Brands Unit Director at The HEINEKEN Company
5-2013 - 4-2017
Żywiec Brand and Innovation Director at The HEINEKEN Company

Education

1994 - 2000
master from SGH Warsaw School of Economics
Strategic Leadership Academy from ICAN Institute / Harvard Business Review

More Information

Social Presence :

Prographics :

Exp : 25 Location : Warsaw, Mazowieckie, Poland Job Level : Senior Designation : Senior Marketing Director at Stock Spirits Group
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Insights For Selling To Izabela

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Izabela is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Izabela

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Izabela move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Izabela take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Izabela

Personality Compatibility


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