Izzy Rufat

Observer
DISC Type : ci

Retail District Manager at Toast

Buffalo, New York, United States

Overview

Izzy Rufat is a sales and marketing leader with a background spanning both CPG and SaaS industries. He has a proven track record of developing virtual sales teams, managing $20 million in revenue, and leading marketing for major brands. He is also a Certified Cicerone and attended the University at Buffalo.

Outside of his professional life, Izzy is a passionate advocate for causes he believes in. He is an organ donor with a personal connection to Oishei Childrens Hospital and actively supports initiatives aimed at protecting first responders through technology. His personal motto is that the "glass is always half full. "

He is a Certified Cicerone, which is the beer equivalent of a sommelier, indicating an expert-level knowledge of beer.

Personality Overview

Assertive

Curious

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Public Safety Tech
Passionate about protecting first responders, he actively promoted Automated Personnel Location (APL) technology in his previous role to enhance their safety and accountability.
Strategic Partnerships
He identifies as a "partnership steward" and has highlighted his role in fostering the collaboration between 3AM Innovations and T-Mobile.
Virtual Sales
He developed an industry-leading virtual sales team at FIFCO USA, creating standard operating procedures for effective remote engagement and managing a multi-state business.

Media Appearances

Izzy has no verified media appearances

Work History

1-2026
Retail District Manager at Toast
2-2025 - 1-2026
VP Sales & Marketing at 3AM Innovations Inc.
10-2022 - 2-2025
Sr. Director of Sales at 3AM Innovations Inc.
6-2020 - 10-2022
Director Virtual Sales/Export at FIFCO USA
4-2019 - 5-2020
Director Trade Marketing at FIFCO USA

Education

2005 - 2007
BA from State University of New York College at Buffalo
2002 - 2005
Accounting from University at Buffalo

More Information

Social Presence :

Prographics :

Exp : 16 Location : Buffalo, New York, United States Job Level : Middle Designation : Retail District Manager at Toast
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Insights For Selling To Izzy

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Izzy is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Izzy

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Izzy move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Izzy take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Izzy

Personality Compatibility


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