Jânyo Diniz

Critic
DISC Type : C

CEO at Grupo Ser Educacional

Recife, Pernambuco, Brazil

Overview

Jânyo Diniz is the CEO of Grupo Ser Educacional, one of Brazils largest education groups. With a background in Mechanical and Production Engineering from UFPE, he transitioned from the industrial sector to co-found the company with his brother. He has led its expansion across Brazil, including taking the company public in 2013.

Personality Overview

Negotiator

ROI Driven

Information Seeker

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

AI in Education
Actively writes and speaks about integrating AI to personalize learning, adjust study paces, and make education more relevant to the demands of the modern workforce.
Future of Education
Advocates for transforming universities into innovative, entrepreneurial, and technological hubs, believing the future of education is human-centric in purpose and intelligent in its methods.
Distance Learning (EAD)
Views the growth and new regulations in online education as a major opportunity, emphasizing its potential for individualized learning and market expansion.

Media Appearances

Poder Entrevista: Jânyo Diniz, CEO do Grupo Ser Educacional. Featured in YouTube (Poder Entrevista)

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Guia da Facu | Jânyo Diniz, CEO do Grupo Ser Educacional. Featured in YouTube (Guia da Facu)

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Work History

3-2003
CEO at Grupo Ser Educacional
1-2002
Presidente at Sindicato das Instituições de Ensino Superior de PE- SIESPE
5-2016 - 10-2018
Reitor at Unversidade UNG
3-2003 - 8-2013
Reitor at UNINASSAU - Centro Universitário Mauricio de Nassau
11-1999 - 7-2003
Diretor Executivo at Bureau Juridico-Complexo Educacional de Ensino e Pesquisa

Education

1987 - 1991
Engenheiro Mecânico from Universidade Federal de Pernambuco
1991 - 1992
Especialista em Engenharia de Produção from Universidade Federal de Pernambuco

More Information

Social Presence :

Prographics :

Exp : 18 Location : Recife, Pernambuco, Brazil Job Level : Leadership Designation : CEO at Grupo Ser Educacional
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Insights For Selling To Jânyo

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jânyo is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Jânyo

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Jânyo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Jânyo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Jânyo

Personality Compatibility


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