J. Todd Bennett

Visionary
DISC Type : Ds

Chief Marketing Officer at National Fenestration Rating Council

Atlanta, Georgia, United States

Overview

J. Todd Bennett is the Chief Marketing Officer at the National Fenestration Rating Council, with deep experience in B2B SaaS and nonprofit marketing. A graduate of Stetson University, he is described by colleagues as a "savvy strategist" with an "agile mind, " skilled in driving growth through high-level strategy and in-the-weeds execution.

His professional interests extend to major players in technology and media, including companies like IBM and WarnerMedia. He also shows an interest in guiding the next generation of professionals by sharing relevant career opportunities within his network.

He holds Series 6 & 63 Securities Licenses, an uncommon qualification for a marketing executive, and also founded his own content strategy company, Decimal152.

Personality Overview

Direct & Assertive

Big Vision Person

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

B2B Growth Marketing
As the first marketing leader at dotCMS, he rebuilt the entire marketing function, creating a new demand generation content strategy and overhauling the tech stack to drive growth.
Nonprofit Marketing
His career includes leading marketing for Oglethorpe University and currently the NFRC. He also shares content related to nonprofit management, such as succession planning.
Brand Development
He led a complete company rebrand for a health-tech startup, creating a new brand identity, messaging platform, and website to support sales and investor relations.

Media Appearances

J. has no verified media appearances

Work History

2-2025
Chief Marketing Officer at National Fenestration Rating Council
10-2023 - 2-2025
Senior Director of Marketing and Communications at National Fenestration Rating Council
2022 - 7-2023
Vice President, Growth Marketing | Enterprise B2B Software | SaaS at dotCMS
2020 - 2022
Senior Director, Marketing and Communications | Health Technology Startup at PERSOWN
2011 - 2020
Vice President for Marketing & Communications | Strategic Innovator at Oglethorpe University

Education

Graduate from First Union National Bank
B.S. from Stetson University

More Information

Social Presence :

Prographics :

Exp : 32 Location : Atlanta, Georgia, United States Job Level : Leadership Designation : Chief Marketing Officer at National Fenestration Rating Council
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Insights For Selling To J. Todd

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with J. Todd is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from J. Todd

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will J. Todd move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can J. Todd take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And J. Todd

Personality Compatibility


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