Jim Wrubel in

Jim Wrubel

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Chief Executive Officer at Orchestra AI
📍 Greater Pittsburgh Region, United States

Jim Wrubel is the Founder and CEO of Orchestra AI, leveraging 20+ years of experience as a technology executive and investor to pioneer AI visibility analytics. A graduate of Carnegie Mellon University, hes described by colleagues as bright and a true leader.

He has a keen interest in emerging technologies, having taken courses in cryptocurrency and big data in education. He also focuses on improving the tech industry itself, publishing articles on equitable hiring practices and transparent company financing for developers.

Unique fact: Jim previously grew an EdTech companys revenue by 600%, leading to a strategic acquisition.

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Experience
29 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Greater Pittsburgh Region, United States
Personality Overview

How Jim shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jim cares about

AI Visibility
As the founder of Spyglasses. io, his core focus is on measuring and improving how brands get cited and featured in AI assistants like ChatGPT and Gemini.
Startup Investing
He has experience as a portfolio executive, scouting and investing in early-stage tech companies, and has written guides on evaluating startup financing.
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Career

Work history

2-2023
Chief Executive Officer
Orchestra AI
8-2019 - 8-2023
Software Portfolio Executive
Innovation Works
5-2017 - 8-2019
Consulting CTO
Learning Tapestry
4-2011 - 2-2017
SVP and Chief Technology Officer
Think Through Learning Inc
1-2004 - 3-2011
Product Manager, Immersive Learning
Software Engineering Institute at Carnegie Mellon University
In the press

Media appearances

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Education
2004 - 2007
MS
Carnegie Mellon University
1991 - 1995
BA
University of Michigan
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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