Jaclyn Donohue

Pioneer
DISC Type : dis

Senior Manager Live Social at QVC Group

Newtown Square, Pennsylvania, United States

Overview

Jaclyn Donohue is the Senior Manager of Live Social at QVC Group, an expert in social selling who builds brands using TikTok and live shopping. A graduate of the Art Institute of Philadelphia and Temple University, she leads the strategy and innovation for QVCs social-first live commerce experiences.

Outside of work, Jaclyn is a mother to three children under the age of five. She is a passionate advocate for companies that recognize the value of working parents and provide benefits that support a healthy work-life balance.

She has unique international experience from her time as an International Buyer for QVCs joint venture in China, CNR Mall.

Personality Overview

Driven But Considerate

Decisive But Friendly

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Live Social Commerce
She leads the strategy and execution of QVC's social-first live shopping, blending content, commerce, and community to meet customers where they are.
Future of Retail
Passionate about her role in transforming a legacy retail brand and shaping the future of social shopping through innovation.
Building Brands
Focuses on leveraging platforms like TikTok and live video to help brands connect with new audiences and drive sales.

Media Appearances

Jaclyn has no verified media appearances

Work History

6-2025
Senior Manager Live Social at QVC Group
5-2023
Category Manager at QVC
9-2022 - 5-2023
Merchandising Lead - vCommVentures Lovelle by QVC at QVC
8-2020 - 9-2022
Buyer II at QVC
8-2015 - 12-2015
International Buyer & Knowledge Share Mentor at QVC China / CNR Mall

Education

2008 - 2011
Bachelor of Science (B.S.) from Art Institute of Philadelphia
2006 - 2008
Broadcast Journalism from Temple University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Newtown Square, Pennsylvania, United States Job Level : Middle Designation : Senior Manager Live Social at QVC Group
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Insights For Selling To Jaclyn

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jaclyn is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Jaclyn

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Jaclyn move?

  • They are generally fast movers and can take quick decisions
  • Can Jaclyn take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Jaclyn

Personality Compatibility


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