Jacob Shwirtz

Visionary
DISC Type : Ds

Head of Content Marketing at Lightricks

Tel Aviv-Yafo, Tel Aviv District, Israel

Overview

Jacob has no verified overview

Personality Overview

Goal-Oriented

Objective Evaluator

Fast But Thoughtful

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Jacob has no verified topics they care about

Media Appearances

Jacob has no verified media appearances

Work History

5-2021 - 2-2023
Head of Content Marketing at Lightricks
1-2018 - 5-2020
Head of Entertainment, Media, Celebrity & B2B Partnerships at WeWork
6-2017 - 1-2018
Global Head of Social Media, Content & Influencer Marketing at WeWork
10-2015
Fractional CMO, Creator Programs, Business Strategy at Self-employed
11-2013 - 10-2015
Chief Social Media Officer at Endemol Shine North America

Education

1997 - 2000
BA from Brooklyn College
2005 - 2006
International MBA from Bar-Ilan University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Tel Aviv-Yafo, Tel Aviv District, Israel Job Level : Leadership Designation : Head of Content Marketing at Lightricks
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Insights For Selling To Jacob

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Focus on the results that your product produces, expect some strategic questions in return
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jacob is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jacob

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jacob move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jacob take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jacob

Personality Compatibility


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