Julie Frana, MIM

Examiner
DISC Type : cs

Vice President, Marketing at Acucraft Fireplaces

Greater Minneapolis-St. Paul Area, United States

Overview

Julie has no verified overview

Personality Overview

Overcautious

Late Adopter

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Julie has no verified topics they care about

Media Appearances

Julie has no verified media appearances

Work History

9-2025
Vice President, Marketing at Acucraft Fireplaces
6-2024 - 8-2025
Director of Marketing at AP4 Group
4-2022 - 6-2024
Senior Manager, Marketing at BNSF Logistics
2020 - 2022
Go-to-Market Strategy | Brand Management at Marvin
2019 - 2020
Customer Experience | Marketing Insights at Marvin

Education

1998 - 2004
Master of International Management (MIM) from University of St. Thomas - Opus College of Business
1989 - 1994
BS - International Business + Spanish (Double Major) from St. Cloud State University - Herberger Business School

More Information

Social Presence :

Prographics :

Exp : 32 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Senior Designation : Vice President, Marketing at Acucraft Fireplaces
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Insights For Selling To Julie

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julie is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Julie

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Julie move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Julie take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Julie

Personality Compatibility


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