Jacob Tapio

Inquirer
DISC Type : cd

Account Director at NEON | An IPG Health Company

New York, New York, United States

Overview

Jacob is an experienced People Experience Professional and Account Director at NEON, An IPG Health Company, with a background in managing large accounts for leading biotechnology firms. He holds a Bachelors Degree from the State University of New York at Plattsburgh and is certified in data-driven workforce strategy.

While his public profile centers on his professional achievements in healthcare marketing, his expressed interest in major consumer brands like Macys and communications firms like Edelman suggests a keen eye on broader market trends and brand strategies outside of the health sector.

Unique fact: Jacob was instrumental in launching a $2M consumer campaign for the first-ever prescription digital therapeutic designed to treat chronic insomnia.

Personality Overview

Hard To Convince

Demanding

Judgemental

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Healthcare Marketing
His career has focused on managing multi-million dollar accounts and marketing efforts for leading biotechnology and healthcare companies, targeting both consumers and HCPs.
Digital Therapeutics
He has direct experience managing the launch of a consumer campaign for a prescription digital therapeutic, showcasing his expertise in this emerging health-tech space.
Marketing Automation
He successfully launched a behavior-based marketing automation model to enhance audience engagement for a major client, demonstrating a focus on data-driven communication.

Media Appearances

Jacob has no verified media appearances

Work History

11-2024 - 3-2025
Account Director at NEON | An IPG Health Company
9-2023 - 11-2024
Account Supervisor at NEON | An IPG Health Company
11-2021 - 4-2023
Senior Digital Associate at Mission North
5-2021 - 11-2021
Senior Account Executive at Havas Health & You
10-2017 - 5-2021
Account Services at Fingerpaint

Education

2013 - 2017
Bachelor’s Degree from State University of New York at Plattsburgh

More Information

Social Presence :

Prographics :

Exp : 6 Location : New York, New York, United States Job Level : N/A Designation : Account Director at NEON | An IPG Health Company
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Insights For Selling To Jacob

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jacob is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Jacob

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jacob move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Jacob take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Jacob

Personality Compatibility


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