Jacobo Carmona

Questioner
DISC Type : c

Founder at Fluencely AI

Madrid, Community of Madrid, Spain

Overview

Jacobo Carmona is the Co-founder and CEO of Fluence Leaders, recognized as a leading corporate influencer agency in Spain. An alumnus of CIS University with a degree in Marketing & Communications, he has a background in technology and financial consulting. He is also the founder of the new venture Fluencely AI.

As a serial entrepreneur and investor, Jacobo is passionate about personal and professional growth, frequently sharing insights on learning from failure and the importance of identity beyond a job title. He is also a content creator who actively explores the intersection of technology, business, and personal development.

Unique fact: Jacobo co-founded his first major company, Fluence Leaders, with a classmate while they were both still students at CIS University.

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Corporate Influencers
As CEO of Fluence Leaders, he specializes in leveraging executives and industry professionals on platforms like LinkedIn to build brand authority and drive engagement.
AI in Marketing
He founded Fluencely AI and holds a Microsoft Azure AI Fundamentals certification, showing a direct interest in applying artificial intelligence to enhance marketing strategies.
LinkedIn Strategy
His agency is specialized in LinkedIn, where he helps companies and executives boost their digital presence and build a strong personal brand.

Media Appearances

Jacobo has no verified media appearances

Work History

3-2025
Founder at Fluencely AI
9-2017
Co-founder & CEO at Fluence Leaders
6-2025
Ambassador at Viva Technology
1-2024
Chief Technology Officer at Huecco Incubator
5-2023
Senior Business Advisor at BUZ DRINK

Education

2018 - 2020
Degree in Marketing & Communications from CIS University
2016 - 2018
Bachelor of Business Administration - BBA from CIS University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Madrid, Community of Madrid, Spain Job Level : Leadership Designation : Founder at Fluencely AI
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Insights For Selling To Jacobo

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jacobo is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Jacobo

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jacobo move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Jacobo take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Jacobo

Personality Compatibility


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