Jacqueline Betor

Pioneer
DISC Type : sdi

AVP CRM Operations at Fairway Independent Mortgage Corporation

Virginia Beach, Virginia, United States

Overview

Jacqueline Betor is the AVP of CRM & Marketing Operations at Fairway Independent Mortgage Corporation. She specializes in architecting CRM solutions and leveraging automation to enhance marketing efforts, holding certifications in Automation Pro. Her career has been focused on the mortgage industry, with a clear progression in marketing and CRM-focused roles.

She was awarded the 2022 Expy Award - The Journey Whiz for her excellence in building customer journeys that connect with prospects at the right time.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

CRM Strategy
Her entire career trajectory, current role as AVP of CRM Operations, and speaking engagements focus on leveraging CRM for business growth and stronger relationships.
Marketing Automation
Holds Automation Pro certifications and actively promotes the smart use of automation to deliver the right message at the right time, as seen in her posts.
Sales Team Enablement
Passionate about training and technology that helps sales teams win, evidenced by her focus on driving CRM adoption and hiring for training-focused roles.

Media Appearances

Jacqueline has no verified media appearances

Work History

8-2024
AVP CRM Operations at Fairway Independent Mortgage Corporation
5-2021 - 8-2024
CRM Solutions Architect at Fairway Independent Mortgage Corporation
11-2020 - 5-2021
CRM Business Analyst at Newrez LLC
11-2018 - 9-2020
Marketing & EMS Supervisor at Atlantic Bay Mortgage Group
3-2018 - 11-2018
EMS Support Specialist at Atlantic Bay Mortgage Group

Education

Jacqueline has no verified education history

More Information

Social Presence :

Prographics :

Exp : 8 Location : Virginia Beach, Virginia, United States Job Level : N/A Designation : AVP CRM Operations at Fairway Independent Mortgage Corporation
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Insights For Selling To Jacqueline

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jacqueline is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Jacqueline

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Jacqueline move?

  • They are generally fast movers and can take quick decisions
  • Can Jacqueline take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Jacqueline

Personality Compatibility


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