Jacqueline Brooks

Energizer
DISC Type : I

Agency Operating Officer at Capital One

Bethesda, Maryland, United States

Overview

Jacqueline Brooks is a transformational business strategist and Managing Partner at Promise Holdings, a firm investing in consumer brands. With a background at Capital One and Wells Fargo, she excels at identifying operational gaps and driving change. Her experience includes leading Salesforce implementation and managing over $1B in distressed assets.

At Promise Holdings, Jacqueline focuses on acquiring and growing businesses in sectors like food, beauty, and leisure. She plays a key role in structuring deals and fostering innovation across the companys portfolio, aiming to build a prosperous legacy for its brands.

She was nominated to the Covid-19 Task Force as a Business Continuity Division Leader at Wells Fargo, showcasing her crisis management expertise.

Personality Overview

Enthusiastic

Informal

Big Picture Person

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections.

Topics They Care About

Consumer Brand Investment
As Managing Partner of Promise Holdings, she actively invests in and operates businesses in the food, fashion, beauty, and leisure consumer sectors.
Strategic Acquisitions
Recently involved in multiple mergers and acquisitions, including consumer brands like Beauty 4U, Uncle John's Pride, and Edward Marc Brands.
Operational Efficiency
At a previous role at Wells Fargo, she successfully implemented Salesforce, which improved the operational efficiency of her department by 30%.

Media Appearances

Capital One to Present Gracie Abrams’ North American Tour. Featured in Capital One Newsroom

See Now

Work History

8-2021 - 8-2022
Agency Operating Officer at Capital One
5-2021
Managing Partner at PROMISE HOLDINGS LLC
8-2020 - 1-2022
Chief Administrative Officer / Chief Operating Officer - Community Lending and Investments Group at Wells Fargo
10-2012 - 8-2020
Director - Wells Fargo Multifamily Capital Group at Wells Fargo
5-2009 - 10-2012
Relationship Manager at Wells Fargo

Education

2005 - 2007
Master of Business Administration (M.B.A.) from Vanderbilt University Owen Graduate School of Management
1996 - 2000
Bachelor of Business Administration (B.B.A.) from Howard University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bethesda, Maryland, United States Job Level : N/A Designation : Agency Operating Officer at Capital One
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Insights For Selling To Jacqueline

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jacqueline is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Jacqueline

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jacqueline move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Jacqueline take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Jacqueline

Personality Compatibility


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