Manuel Lara Castillo

Critic
DISC Type : C

Director de Ventas / Director of Sales at Nobu Hotel Los Cabos

Mérida, Yucatán, Mexico

Overview

Manuel Lara Castillo is a hospitality sales director with over 15 years of experience, specializing in both the MICE and leisure segments. His background spans high-energy resorts like Hard Rock and exclusive luxury properties such as Nobu. He holds a degree in International Business from Universidad Anáhuac and a certification in Revenue Management.

His career is driven by a genuine passion for creating meaningful connections and delivering exceptional guest experiences. He values the relationships built with clients and colleagues, many of whom he considers family and friends. He is deeply engaged with the unique cultural and aesthetic aspects of the brands he represents.

He has progressed from a Wedding Coordinator at Palace Resorts to a Director of Sales, CIS at RCD Resorts.

Personality Overview

Objective Thinker

Negotiator

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Luxury Hospitality
His career includes roles at high-end properties like Nobu Hotel Los Cabos and UNICO 20°87°, focusing on delivering unparalleled, refined guest experiences.
MICE & Leisure Sales
He has deep expertise across the hospitality spectrum, managing sales for corporate events and incentives as well as individual luxury travel.
Brand Evolution
He recently shared his enthusiasm for the transformation and growth of hotel portfolios, highlighting a focus on a stronger, modern vision for hospitality.

Media Appearances

Manuel has no verified media appearances

Work History

1-2025
Director de Ventas / Director of Sales at Nobu Hotel Los Cabos
8-2016 - 6-2025
Gerente de Ventas / Sales Manager at UNICO 20°87° Hotel Riviera Maya
10-2011 - 6-2025
Gerente de Ventas / Sales Manager at Hard Rock Hotel Cancun
1-2007 - 12-2011
Gerente De Grupos Y Convenciones / Conference Services Manager at Palace Resorts

Education

2004 - 2007
Negocios Internacionales from Universidad Anáhuac

More Information

Social Presence :

Prographics :

Exp : 19 Location : Mérida, Yucatán, Mexico Job Level : Mid-senior Designation : Director de Ventas / Director of Sales at Nobu Hotel Los Cabos
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Insights For Selling To Manuel

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Manuel is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Manuel

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Manuel move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Manuel take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Manuel

Personality Compatibility


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