Jacqueline Caldwell

Commander
DISC Type : D

Content Consultant at Caldwell Create

United Kingdom

Overview

Jacqueline Caldwell is a visual content partner for founders with over 25 years of experience in marketing and communications. She specializes in repurposing existing content into magnetic LinkedIn graphics, carousels, and videos. People who have worked with her often describe her as creative, proactive, diligent, and a strong collaborator. She is a Certified Digital Marketing Professional.

Outside of work, Jacqueline values connecting with her professional community and enjoys attending in-person social events. She shows a keen interest in modern technology and has a sense of humor about its evolving capabilities, particularly regarding interactions with AI assistants in the content creation space.

Her unique skill is an amazing ability to transform articles and blogs into visually stunning LinkedIn posts that significantly increase audience engagement.

Personality Overview

Very Quick

Decisive

Risk-Taker

They are not focused on building rapport and relationships.  They like to act fast and expect others to do the same. They are very proud of what they do.

Topics They Care About

LinkedIn Visuals
Her entire business is focused on creating "magnetic" and "done-for-you" visual content like carousels, gifs, and videos specifically for the LinkedIn platform.
Content Repurposing
A core theme of her posts is turning existing client content, such as newsletters and blogs, into a series of engaging visual assets for social media.
Founder Branding
She specifically partners with busy founders to help them stand out, build authority, and get remembered in a crowded feed, directly impacting their personal brand.

Media Appearances

Jacqueline has no verified media appearances

Work History

10-2024
Content Consultant at Caldwell Create
7-2025
Marketing Manager at Tandem Consultancy
12-2021 - 10-2024
Marketing Manager at Comentis ltd.
11-2019 - 3-2022
Marketing Manager at TSF Assessments
8-2019 - 11-2019
Communications Manager at Kava Communications

Education

1991 - 1995
Bachelor's degree from University of Plymouth

More Information

Social Presence :

Prographics :

Exp : 6 Location : United Kingdom Job Level : Middle Designation : Content Consultant at Caldwell Create
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Insights For Selling To Jacqueline

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jacqueline is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jacqueline

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Jacqueline move?

  • They can take decisions very fast if you manage to convince them.
  • Can Jacqueline take some risk or not?

  • The risks don’t matter much to them.

You And Jacqueline

Personality Compatibility


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