Jade Rivera-McFarlin

Questioner
DISC Type : c

Director of Marketing & Communications at National Kidney Foundation

Springfield, Massachusetts Metropolitan Area, United States

Overview

Jade has no verified overview

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Jade has no verified topics they care about

Media Appearances

Jade has no verified media appearances

Work History

10-2024
Director of Marketing & Communications at National Kidney Foundation
1-2017
Owner at Communication Maven & Associates
7-2008
President/AFAA Certified Fitness Instructor at Exercise in Disguise Fitness
1-2024 - 10-2024
Communications Manger at Big Y World Class Market
7-2023 - 1-2024
V.P. of Development, Community Relations & Diversity, Equity & Inclusion at Gandara Center

Education

2022 - 2023
Certifícate from Cornell University
2016 - 2017
Master of Arts (MA) from Full Sail University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Springfield, Massachusetts Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Marketing & Communications at National Kidney Foundation
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Insights For Selling To Jade

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jade is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Jade

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jade move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Jade take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Jade

Personality Compatibility


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