Jagannath Sahoo

Visionary
DISC Type : Ds

Lead Product Designer & UX Strategist at Jivan

India

Overview

Jagannath is a Senior Product Designer with over 7 years of experience in SaaS, FinTech, and GovTech. An entrepreneur at heart, he co-founded Brandbook Studio and has a track record of boosting user engagement and driving signups. People who have worked with him describe him as professional, creative, and a good leader.

Outside of his design work, Jagannath is passionate about creating socio-political awareness. Based in Odisha, India, he runs a YouTube channel called "Odia Jag" to discuss current affairs and also engages in political discourse through his social media posts, including on platforms like X (formerly Twitter).

He is also the producer of a music video for a song titled "ASA KIYE SUNIBA NURSING NARAYANA NKA MAHIMA. "

Personality Overview

Direct & Assertive

Fast But Thoughtful

Early Adopter

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

FinTech & SaaS UX
Has extensive experience designing for FinTech and SaaS, with a notable achievement of driving over 250, 000 new account signups through an onboarding redesign.
Healthcare Technology
Currently the Lead Product Designer and an equity partner at Jivan Healthtech, a platform connecting patients with clinics and healthcare providers.
Design Mentorship
Actively mentors junior designers and recently organized an unpaid, experience-focused internship marathon to help new designers build their portfolios.

Media Appearances

Jagannath has no verified media appearances

Work History

9-2025
Lead Product Designer & UX Strategist at Jivan
1-2024 - 9-2025
UI/UX and Engineering Lead for Baanda at Brandbook Studio
1-2023 - 6-2025
Host and Youtuber at Odia Jaga
12-2020 - 9-2025
Co-Founder | Lead UIUX Designer at Brandbook Studio
10-2019 - 7-2020
Senior UI/UX Designer at Wolftain Agency Pvt.Ltd

Education

2006 - 2012
Education details unavailable from Jawahar Navodaya Vidyalaya - JNV
2012 - 2014
11th and 12th from RCSC

More Information

Social Presence :

Prographics :

Exp : 7 Location : India Job Level : Middle Designation : Lead Product Designer & UX Strategist at Jivan
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Insights For Selling To Jagannath

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jagannath is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jagannath

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jagannath move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jagannath take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jagannath

Personality Compatibility


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