Jake Antifaev in

Jake Antifaev

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Co-Founder at Mood
📍 Langley, British Columbia, Canada

Jake Antifaev is the Co-Founder of Mood. com, which he scaled from zero to over nine figures using performance marketing and a strong customer experience loop. He specializes in building direct-to-consumer brands in the wellness and lifestyle sectors and attended Earl Marriott Secondary.

Jake is an introvert by nature who has consciously pushed past his comfort zone to build his company. He believes capital provides crucial room for strategic thinking and is obsessed with execution speed, constant iteration, and achieving product-market clarity through rapid testing and launching.

His personal motto is "Just keep launching, " reflecting his belief that lessons compound when applied quickly.

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Experience
9 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Langley, British Columbia, Canada
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jake cares about

DTC Scaling
He successfully scaled Mood. com from an idea to a nine-figure business by mastering performance marketing and building a strong customer feedback loop.
Founder Mindset
He often discusses the entrepreneurial journey, emphasizing the need to push past comfort zones and how securing capital frees a founder's energy from survival to building.
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Career

Work history

4-2022
Co-Founder
Mood
1-2017
Company Owner
BM
In the press

Media appearances

Projecting $100 Million, Hemp Startup MOOD Confounds Expectation. Featured in Forbes
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Mood Disrupts Cannabis Industry with Legal E‑Commerce THC. Featured in Grit Daily
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Education
2010 - 2015
Education details unavailable
Earl Marriott Secondary
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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