Jake Antifaev

Observer
DISC Type : ic

Co-Founder at Mood

Langley, British Columbia, Canada

Overview

Jake Antifaev is the Co-Founder of Mood. com, which he scaled from zero to over nine figures using performance marketing and a strong customer experience loop. He specializes in building direct-to-consumer brands in the wellness and lifestyle sectors and attended Earl Marriott Secondary.

Jake is an introvert by nature who has consciously pushed past his comfort zone to build his company. He believes capital provides crucial room for strategic thinking and is obsessed with execution speed, constant iteration, and achieving product-market clarity through rapid testing and launching.

His personal motto is "Just keep launching, " reflecting his belief that lessons compound when applied quickly.

Personality Overview

Curious

Assertive

Value Driven

They are generally good communicators and can be hard to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

DTC Scaling
He successfully scaled Mood. com from an idea to a nine-figure business by mastering performance marketing and building a strong customer feedback loop.
Founder Mindset
He often discusses the entrepreneurial journey, emphasizing the need to push past comfort zones and how securing capital frees a founder's energy from survival to building.
Brand Strategy
He believes in deeply studying a market category to identify what is missing before creating a brand, rather than simply copying what is already successful.

Media Appearances

Projecting $100 Million, Hemp Startup MOOD Confounds Expectation. Featured in Forbes

See Now

Mood Disrupts Cannabis Industry with Legal E‑Commerce THC. Featured in Grit Daily

See Now

Work History

4-2022
Co-Founder at Mood
1-2017
Company Owner at BM

Education

2010 - 2015
Education details unavailable from Earl Marriott Secondary

More Information

Social Presence :

Prographics :

Exp : 9 Location : Langley, British Columbia, Canada Job Level : Leadership Designation : Co-Founder at Mood
URL has been copied!

Insights For Selling To Jake

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jake is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Jake

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Jake move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Jake take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Jake

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.