Jake Cook

Commander
DISC Type : D

Lecturer at Harvard Business School

Bozeman, Montana, United States

Overview

Jake Cook is the CEO of Tadpull, an e-commerce software and data science company, and a Lecturer at Harvard Business School. He specializes in leveraging AI and data analytics to drive predictable growth for commerce brands. People who have worked with him describe him as insatiably curious, knowledgeable, and effective, with a talent for building networks.

Outside of work, Jake is an avid cook focusing on mastering Vietnamese cuisine, paints with acrylics, and creates metal mobile sculptures. He also enjoys fly-fishing, snowboarding, and playing guitar. He lives near Bozeman, Montana, and enjoys exploring the outdoors from a van or with a backpack.

Unique fact: Jake attended Drury University on a swimming scholarship, where he earned an undergraduate degree in physics and a masters in marketing.

Personality Overview

Strong-Willed

Very Quick

Decisive

They like to stay in control of the negotiation or defining of the terms.  They do not care very much about building rapport or relationships. They prefer to move quickly, and expect the same from others.

Topics They Care About

AI in Marketing
Teaches "AI-Powered Digital Marketing" at Harvard and co-founded Tadpull, which uses AI to help e-commerce companies grow and automate their businesses.
Data-Driven E-commerce
Helps merchants use their own data for a competitive advantage, a topic he explored in a published HBR case study, "Sell on Amazon or Invest in Our Data? "
Entrepreneurial Education
An educator since 2007, he develops and teaches university courses on data science, AI, and e-commerce, and open-sources his materials to help aspiring entrepreneurs.

Media Appearances

New Faculty Profiles: Jacob Cook. Featured in Harvard Business School News

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New Faculty Profiles: Jacob Cook. Featured in Harvard Business School News

See Now

Work History

8-2022
Lecturer at Harvard Business School
2-2020 - 12-2023
Angel Investor at eCommerceFuel Capital
10-2019 - 10-2021
Adjunct Professor at The University of Montana - College of Business
8-2013 - 8-2014
Adjunct Professor at Minneapolis College of Art and Design
5-2013
CEO at Tadpull

Education

1998 - 2004
MA from Drury University
2001 - 2002
Mechanical Engineering from Washington University in St. Louis

More Information

Social Presence :

Prographics :

Exp : N/A Location : Bozeman, Montana, United States Job Level : N/A Designation : Lecturer at Harvard Business School
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Insights For Selling To Jake

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jake is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jake

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Jake move?

  • If convinced, they can reach decisions quite fast.
  • Can Jake take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Jake

Personality Compatibility


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