Jake Cook in

Jake Cook

Commander · DISC type D
Lecturer at Harvard Business School
📍 Bozeman, Montana, United States

Jake Cook is the CEO of Tadpull, an e-commerce software and data science company, and a Lecturer at Harvard Business School. He specializes in leveraging AI and data analytics to drive predictable growth for commerce brands. People who have worked with him describe him as insatiably curious, knowledgeable, and effective, with a talent for building networks.

Outside of work, Jake is an avid cook focusing on mastering Vietnamese cuisine, paints with acrylics, and creates metal mobile sculptures. He also enjoys fly-fishing, snowboarding, and playing guitar. He lives near Bozeman, Montana, and enjoys exploring the outdoors from a van or with a backpack.

Unique fact: Jake attended Drury University on a swimming scholarship, where he earned an undergraduate degree in physics and a masters in marketing.

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Current Role
Lecturer
Location
Bozeman, Montana, United States
Personality Overview

How Jake shows up

Strong-Willed
Very Quick
Decisive

They like to stay in control of the negotiation or defining of the terms. They do not care very much about building rapport or relationships. They prefer to move quickly, and expect the same from others.

Priorities

Topics Jake cares about

AI in Marketing
Teaches "AI-Powered Digital Marketing" at Harvard and co-founded Tadpull, which uses AI to help e-commerce companies grow and automate their businesses.
Data-Driven E-commerce
Helps merchants use their own data for a competitive advantage, a topic he explored in a published HBR case study, "Sell on Amazon or Invest in Our Data? "
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Career

Work history

8-2022
Lecturer
Harvard Business School
2-2020 - 12-2023
Angel Investor
eCommerceFuel Capital
10-2019 - 10-2021
Adjunct Professor
The University of Montana - College of Business
8-2013 - 8-2014
Adjunct Professor
Minneapolis College of Art and Design
5-2013
CEO
Tadpull
In the press

Media appearances

New Faculty Profiles: Jacob Cook. Featured in Harvard Business School News
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New Faculty Profiles: Jacob Cook. Featured in Harvard Business School News
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Education
1998 - 2004
MA
Drury University
2001 - 2002
Mechanical Engineering
Washington University in St. Louis
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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