Jake Cook is the CEO of Tadpull, an e-commerce software and data science company, and a Lecturer at Harvard Business School. He specializes in leveraging AI and data analytics to drive predictable growth for commerce brands. People who have worked with him describe him as insatiably curious, knowledgeable, and effective, with a talent for building networks.
Outside of work, Jake is an avid cook focusing on mastering Vietnamese cuisine, paints with acrylics, and creates metal mobile sculptures. He also enjoys fly-fishing, snowboarding, and playing guitar. He lives near Bozeman, Montana, and enjoys exploring the outdoors from a van or with a backpack.
Unique fact: Jake attended Drury University on a swimming scholarship, where he earned an undergraduate degree in physics and a masters in marketing.
Read the full overview →They like to stay in control of the negotiation or defining of the terms. They do not care very much about building rapport or relationships. They prefer to move quickly, and expect the same from others.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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