Jakob Barth-Christner

Evaluator
DISC Type : SDc

Director Marketing & Communications at Brainlab

Putzbrunn, Bavaria, Germany

Overview

Jakob Barth-Christner is the Director of Marketing & Communications at Brainlab, where he has progressed through various leadership roles. He has a background in digital solutions from his time at the agency schalk&friends and completed his training at Conrad Caine. He is focused on making marketing more agile and effective.

He is passionate about telling the human stories behind medical technology, focusing on the impact on clinicians and patients. He champions initiatives that build a collaborative and celebratory company culture, such as hosting musical performances by members of the Bavarian State Opera for the team.

He drove the implementation of a headless CMS to allow his team to be more creative and innovative.

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Humanizing MedTech
He launched "Beyond the Lab, " a storytelling platform to highlight the human side of Brainlab's technology from the perspective of clinicians and patients.
Marketing Innovation
Champions future-proof solutions like headless CMS to automate tasks, reduce errors, and empower his team to focus on creative and innovative work.
Robotics in Surgery
He actively promotes the adoption of robotics in surgical workflows, highlighting surgeon testimonials and the precision it brings to the operating room.

Media Appearances

Jakob has no verified media appearances

Work History

1-2026
Director Marketing & Communications at Brainlab
11-2024 - 12-2025
Head of Marketing Office at Brainlab
9-2022 - 10-2024
Head of Digital Marketing & Channels at Brainlab
8-2020 - 5-2022
Account Director at schalk&friends - agency for digital solutions
1-2019 - 7-2020
Senior Account Manager at schalk&friends - agency for digital solutions

Education

9-2011 - 6-2013
Ausbildung from Conrad Caine

More Information

Social Presence :

Prographics :

Exp : 11 Location : Putzbrunn, Bavaria, Germany Job Level : Mid-senior Designation : Director Marketing & Communications at Brainlab
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Insights For Selling To Jakob

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jakob is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jakob

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jakob move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jakob take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jakob

Personality Compatibility


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