Jakob Lykke

Commander
DISC Type : D

Jury member at The Drum

Copenhagen, Capital Region of Denmark, Denmark

Overview

Jakob is the Country Marketing Communication Manager for IKEA Denmark, where he is responsible for the overall creative direction of marketing. His core competencies include business development, content monetization, and marketing automation. People who have worked with him describe him as ambitious, dedicated, creative, and an inspiring leader. He holds a Masters degree from the University of Copenhagen.

He is an active participant in the broader marketing and digital industries, serving as a jury member for prestigious bodies like The Drum and the Danish Digital Award. He also supports local community initiatives, such as the "IKEA Runden" running event in Aalborg, demonstrating an interest in fostering community engagement through brand activities.

Unique fact: In recognition of his impact on the industry, he was selected for the M-listen 2026, a list of the most influential people in Danish marketing.

Personality Overview

Very Quick

Impact-Driven

Candid & Clear

They are not always relationship oriented.  More than the product, they care about the impact of the product. They respond better to strong and respectful interactions.

Topics They Care About

Creative Campaigning
He leads the creative marketing direction for IKEA Denmark and has been part of award-winning campaigns, including a Gold Cannes Lion and an Effie Award.
Brand Purpose
His work includes campaigns focused on sustainability and well-being, such as promoting longer product lifespans for Black Friday and a campaign centered on improving sleep.
Digital Industry Recognition
He serves as a multi-year jury member for the Danish Digital Award, evaluating categories like "The Big Idea" and "Best of digital Strategy, " showing a commitment to industry excellence.

Media Appearances

Jakob has no verified media appearances

Work History

4-2024
Jury member at The Drum
11-2020
DDA Jury Member at Danish Digital Award
1-2020
Country Marketing Communication Manager at IKEA Group
8-2018 - 1-2020
Chief Commercial Officer (CCO) & Partner at Dwarf
5-2015 - 8-2018
Director of Business Development @ VICE/VIRTUE at Virtue Nordic

Education

2008 - 2010
Master's degree from Københavns Universitet - University of Copenhagen
2005 - 2007
Bachelor's degree from Copenhagen Business Academy – EK

More Information

Social Presence :

Prographics :

Exp : 21 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : Jury member at The Drum
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Insights For Selling To Jakob

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jakob is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jakob

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Jakob move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Jakob take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Jakob

Personality Compatibility


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