Pernelle Krogh
Login to view DISC.Pernelle Krogh is the Chief Marketing Officer at IKEA Denmark, with over two decades of experience in brand positioning, media strategy, and consumer insights. She focuses on maximizing marketing effectiveness and has led major projects like the IKEA Family CRM implementation. Pernelle studied at Reklameskolen, the School of Advertising in Copenhagen.
She was instrumental in the award-shortlisted "IKEA KØBENHAVN" campaign, which involved furnishing small public spaces around Copenhagen in 1: 1 scale to demonstrate space-saving solutions.
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