Jamal Craft in

Jamal Craft

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GMC Performance Marketing Lead at General Motors
📍 Detroit Metropolitan Area, United States

Jamal is the Performance Marketing Lead for GMC at General Motors, specializing in driving performance across all channels. With a background from Oakland University, his career includes leading digital and social strategy for brands like Cadillac, Chrysler, and Ford. Colleagues describe him as an enthusiastic, passionate, and exceptional digital strategist.

His high-energy personality is fueled by a childhood obsession with WWII fighter planes and race cars. A dedicated father, Jamal cherishes moments like daddy-daughter dates. He is driven by a full-throttle approach to both his personal and professional life, always seeking precision and performance.

Unique fact: Jamal dreams of one day running with the bulls in Spain.

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Experience
11 Years
Current Role
GMC Performance Marketing Lead
Job Level
Mid-senior
Location
Detroit Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Jamal cares about

Performance Marketing
As Performance Marketing Lead for GMC, he focuses on improving performance on priority KPIs through clear, actionable tactics across all channels.
Automotive Branding
His career is dedicated to the auto industry, having developed strategies for major brands including GMC, Cadillac, Chrysler, Dodge, Maserati, and Ford.
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Career

Work history

3-2025
GMC Performance Marketing Lead
General Motors
1-2023 - 3-2025
Lead, Cadillac Integrated intelligence
General Motors
4-2021 - 1-2023
Associate Director, Paid Social (Chrysler, Dodge, Alfa Romeo, Maserati, Mopar)
Publicis Collective
9-2020 - 4-2021
Account Director, Digital, Social & CRM
UWG
10-2018 - 9-2020
Digital/Social Strategist
UWG
In the press

Media appearances

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Education
2011 - 2012
Bachelor of Arts (B.A.)
Oakland University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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