Jamal Craft in

Jamal Craft

Inspirer · DISC type di
GMC Performance Marketing Lead at General Motors
📍 Detroit Metropolitan Area, United States

Jamal is the Performance Marketing Lead for GMC at General Motors, specializing in driving performance across all channels. With a background from Oakland University, his career includes leading digital and social strategy for brands like Cadillac, Chrysler, and Ford. Colleagues describe him as an enthusiastic, passionate, and exceptional digital strategist.

His high-energy personality is fueled by a childhood obsession with WWII fighter planes and race cars. A dedicated father, Jamal cherishes moments like daddy-daughter dates. He is driven by a full-throttle approach to both his personal and professional life, always seeking precision and performance.

Unique fact: Jamal dreams of one day running with the bulls in Spain.

Read the full overview →
Experience
11 Years
Current Role
GMC Performance Marketing Lead
Job Level
Mid-senior
Location
Detroit Metropolitan Area, United States
Personality Overview

How Jamal shows up

Achievment Oriented
Confident & Optimistic
Decisive

They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Priorities

Topics Jamal cares about

Performance Marketing
As Performance Marketing Lead for GMC, he focuses on improving performance on priority KPIs through clear, actionable tactics across all channels.
Automotive Branding
His career is dedicated to the auto industry, having developed strategies for major brands including GMC, Cadillac, Chrysler, Dodge, Maserati, and Ford.
+4 more topics Login to view topics
Career

Work history

3-2025
GMC Performance Marketing Lead
General Motors
1-2023 - 3-2025
Lead, Cadillac Integrated intelligence
General Motors
4-2021 - 1-2023
Associate Director, Paid Social (Chrysler, Dodge, Alfa Romeo, Maserati, Mopar)
Publicis Collective
9-2020 - 4-2021
Account Director, Digital, Social & CRM
UWG
10-2018 - 9-2020
Digital/Social Strategist
UWG
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2011 - 2012
Bachelor of Arts (B.A.)
Oakland University
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

Other General Motors Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Jamal. Free, 10 seconds.